More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
PropelResponsive allows for the creation of a single business website automatically adaptable to the device on which it’s being viewed, whether it’s a laptop, smartphone or tablet.
April 2, 2013, Quincy, MA: Propel Marketing, an online marketing company specializing in digital solutions for local businesses, today announced the official launch of PropelResponsive, the first affordable responsive design service specifically for small and medium-sized businesses.
With a growing number of consumers using mobile devices and tablets to view business websites, the pressure is increasing as well for business owners to make their websites adaptable across multiple platforms. PropelResponsive allows for the creation of a single business website automatically adaptable to the device on which it’s being viewed, whether it’s a laptop, smartphone or tablet.
Rather than having to maintain and update multiple website platforms, PropelResponsive provides business owners the ability to update a single website, thereby allowing them to spent more time and energy doing what they do best: running their business.
Propel Marketing General Manager Chris Eck said PropelResponsive ensures that potential customers will be able to easily view, search and navigate a business’ website, even as new devices are introduced to the marketplace.
“PropelResponsive will allow businesses to be positioned properly across all devices, while automatically creating the best browsing experience for their customers,” said Eck. “By cutting down on the amount of time customers spend waiting for sites to properly load, and making it easier to find critical information, such as a phone number, or directions, businesses are actually able to provide better customer service.”
Currently, most websites are designed to be viewed on the full-screen monitor of a laptop or PC. When these sites are then viewed on a mobile device, they can appear cluttered or undersized, and lose important content or links. To reduce the risk of a business losing customers due to viewing problems with their website, Propel Marketing’s web designers and developers have engineered a program that automatically adjusts business webpage layouts for optimal content display for any screen size, resolution,or device.
Through PropelResponsive, Propel Marketing is able to make available to small and medium-sized business at an affordable price the same next-generation digital platforms and strategies previously available only to larger competitors.
Gayle May, president of Midwest Graphics in Columbus, Ohio, was one of Propel Marketing’s first clients to utilize PropelResponsive.
“It is great to see a company offering cutting-edge technology to small and medium sized business across the country,” she said. “As a business owner, I am thrilled to be able to have one website with more opportunities to get in front of potential customers.”
Propel Marketing prides itself in giving small businesses the ability to keep pace with continually changing digital marketing strategies, and remain competitive with bigger companies, said Eck.
“It is more than just providing the best in digital solutions, it is about helping small and medium sized businesses continue to serve our local communities,” he said.
About Propel Marketing
Propel Marketing is a leading Internet marketing company that provides digital solutions to local businesses. Propel serves as a trusted, local expert to small and mid-sized businesses, connecting them with new customers and helping them grow their business cost-effectively. Propel utilizes a unique blend of leading-edge technology and high quality customer service to consistently deliver results. Propel Marketing is a subsidiary of GateHouse Media, Inc.
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