The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
CheapCaribbean.com joins other leading ecommerce brands, such as adidas, Bare Escentuals, Columbia Sportswear, Deckers, and Lucky Brand.
BOSTON, Mass. — April 9, 2013 — SeeWhy, Inc. the market leader in real-time ecommerce shopping cart recovery, today announced that online travel agency, CheapCaribbean.com, is the 2,500th company to go live on the SeeWhy Conversion Manager remarketing system. CheapCaribbean.com joins other leading ecommerce brands, such as adidas, Bare Escentuals, Columbia Sportswear, Deckers, and Lucky Brand, who have selected SeeWhy’s real-time technology to improve their online conversion rates and boost sales. To download the full SeeWhy case study on the CheapCaribbean.com implementation, please visit http://bit.ly/14P4aiD.
CheapCaribbean.com estimates the email remarketing campaigns powered by Conversion Manager are converting five times as many customers as its standard email marketing efforts and driving an eight percent lift in sales. Mark Carrigan, senior director of marketing at CheapCaribbean.com, commented, “For us, those additional conversions are the biggest success story so far. Basically, SeeWhy has paid for itself after the first week of implementation.”
SeeWhy Conversion Manager improves conversion rates by automating the remarketing process for ecommerce brands, like CheapCaribbean.com. Conversion Manager enables companies to recover lost ecommerce sales by automatically sending optimized communications, including email and retargeted advertising, to online shopping cart abandoners at the moment they abandon. Conversion Manager continuously analyzes shopper data from multiple sources, triggering the next best action for each individual — all personalized and delivered in real time.
SeeWhy’s published research on shopping cart abandonment and buying behavior shows:
- Returning website visitors are nine times more likely to make a purchase when compared with new visitors. As a result, implementing technologies for improving conversion rates has become a major focus for many ecommerce brands in 2013.
- Industry-wide, 72 percent of visitors that add items to their shopping cart abandon the website before they complete the purchase. However, companies that use SeeWhy’s triggered emails, retargeted advertising and on-site merchandising services, recover an average of 20 percent of abandoned shopping carts, and in some cases, up to 50 percent.
“SeeWhy’s unique formula of patent-pending ecommerce technology and deep conversion expertise makes us the logical choice for many of today’s top converting brands,” said SeeWhy’s CEO Scott Silk. “Shopping cart recovery emails have the highest ROI in ecommerce, and we are delighted to be recovering over half a billion dollars annually in lost revenues for our customers. Our automated system makes it easy for brands to win back shoppers at the moments that matter, and we look forward to driving incremental revenues on this scale for thousands more customers.”
SeeWhy Conversion Manager is built on the SeeWhy CORE platform, which is an ecommerce conversion platform that integrates with more than 30 of today’s top email service providers, ecommerce platforms, web analytics services, and social networks to create a single automated system for optimizing each website visitor’s path to purchase. For more information on the SeeWhy CORE platform, please visit: http://seewhy.com/core/.
For information on SeeWhy, visit www.seewhy.com. For additional perspectives, please visit and subscribe to the SeeWhy RSS blog feed at http://www.seewhy.com/blog, and follow SeeWhy on Twitter at @seewhyinc and Facebook at http://www.facebook.com/SeeWhyInc.
SeeWhy is the leader in real-time ecommerce shopping cart recovery. Over 2,500 of today’s leading brands and retailers choose SeeWhy’s products to rapidly improve conversion rates by automatically triggering the right marketing message on the right channel at the right time to drive conversions. The company’s ecommerce conversion platform, SeeWhy CORE™, pre-integrates with more than 30 of today’s top email service providers, ecommerce platforms, web analytics services, and social networks to create a single automated system for optimizing each website visitor’s path to purchase. SeeWhy’s products deliver the highest ROI in ecommerce, recovering over half a billion dollars annually in lost sales for leading companies, like adidas, Bare Escentuals, Columbia Sportswear, Guthy-Renker, Lucky Brand, and Remington. SeeWhy is headquartered in Boston, Mass. More information can be found at http://www.seewhy.com.