While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
Streamlined Solution Enables Merchants to Accept and Process Payments Quickly, Easily and Securely
Scottsdale, AZ April 9, 2013—Apriva, the leading provider of end-to-end wireless transactions and secure information solutions, announced the availability of its highly anticipated AprivaPay Plus application. Compatible with iOS and Android smartphones and tablets, AprivaPay Plus enables merchants to accept and record payments through mobile devices in storefronts and out in the field.
“AprivaPay Plus is the latest iteration of our AprivaPay application, and has been designed from the ground up with specific merchants in mind,” said Stacey Finley Tappin, vice president for sales and marketing at Apriva. “This new and lighter application offers many advanced features and functionalities that are important to small businesses, such as inventory items, photos and enhanced reporting tools that enable our reseller channels to be more competitive in the marketplace. In addition, AprivaPay Plus allows us to continue customized branding efforts for our larger ISO and financial institution reseller channels.”
An intuitive, user-friendly point-of-sale solution, AprivaPay Plus allows merchants to process card-based cash payments, as well as record cash-based sales, all on their smartphone or tablet. Merchants can set sales tax rates and incorporate tipping right into the app, providing convenience for customers, and ensuring that all income is properly recorded and distributed. The AprivaPay Plus app also includes an integrated search feature that facilitates specific transaction retrieval, as well as an easy-to-use configuration feature that allows merchants to create specific inventory groups using bar codes and photos to expedite the sales process.
In addition to its robust feature set, AprivaPay Plus offers merchants unparalleled reliability and security. The app supports an encrypted card reader which prevents another app from accessing personal information and card information on the device. In addition, all transactional information is securely stored on the Apriva Payment Gateway, which eliminates the possibility of customer information being recovered in the event of a lost or stolen device.
“Many small businesses are seeing firsthand that consumers are using credit and debit cards for both large and small ticket purchases, and accepting card payments has become a necessity in order to grow their businesses,” said Bill Ramsey, Apriva’s vice president and general manager for mobile payments. “AprivaPay Plus allows our resellers to tap into this burgeoning market, and provide a user-friendly payments solution that is perfectly aligned with the specific needs of small business.”
According to David Kaminsky, senior analyst with Mercator Advisory Group, a market research firm located in suburban Boston, AprivaPay Plus is well positioned to address the fast-growing small- and medium-size business market.
“Apriva has a longstanding reputation for providing secure mobile commerce technologies that address the very tangible needs of merchants,” he said. “The AprivaPay Plus solution continues this tradition. It is a smart and user-friendly application that gives retailers a full range of features at a very competitive price point. We expect that merchants will come to appreciate not only the application’s flexibility and ease-of-use, but also the robust security that is synonymous with Apriva.”
Founded in 1999, Apriva is the leading provider of end-to-end wireless transactions and secure information messaging solutions that meet the exacting security and reliability requirements of financial services providers, government entities, and public service sectors. Through its two operating groups, Apriva Point of Sale (POS) and Apriva Information Security Systems (ISS), the company offers customers fully-managed, end-to-end, security solutions that incorporate hardware, software, network infrastructure and management tools. For more information, visit www.apriva.com.
Parallel Communications Group