Last year’s website redesign produces mixed results.
Andy Sackmann was vice president of marketing for the shoe manufacturer and retailer.
Crocs Inc. has promoted Andy Sackmann from vice president of marketing to chief marketing officer, citing his success at leading the shoe manufacturer and retailer’s global e-commerce growth. Crocs operates 22 e-commerce sites around the world that generate more than $100 million in revenue annually, the company says.
Sackmann joined Crocs, No. 183 in Internet Retailer’s Top 500 Guide, in June 2011 from ad agency Crispin Porter & Bogusky, where he was an account director.
“During his tenure at Crocs, Andy has played an integral role in helping the company achieve record global sales while engaging our customer base in new and exciting ways,” says John McCarvel, president and CEO of Crocs.
Crocs’ previous chief marketing officer, Andrew Davison, left in December after about two years in that job to join Gaiam Inc. as president. Gaiam, a manufacturer and marketer of lifestyle media and fitness accessories and apparel, is No. 312 in the Top 500 Guide.