Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
New Customer Champion Role Aligns Resources and Services to Drive Customer Success
PORTLAND, OR-- Apr 2, 2013 - Urban Airship, the leader in building mobile relationships with connected consumers, today announced the appointment of John Schroeder as vice president of customer success. Schroeder is responsible for overseeing customer support, knowledge management, training, implementation and strategic professional services. He will help ensure customers achieve optimal results out-of-the gate with implementation services married to app launch windows, and that they maximize their effectiveness over time through industry-leading best practices education and ongoing campaign execution services.
As the former global infrastructure director at Nike, Schroeder brings 22 years of experience in strategic planning and implementation of large-scale global initiatives to drive business outcomes. The creation of this new role and John's appointment follows the announcement of Urban Airship's expanded strategic focus on delivering Mobile Relationship Management (MRM) solutions and its introduction of new strategic services to help brands and marketers to earn and maintain a presence on their customers' mobile devices.
"Urban Airship is a leading enabler for businesses seeking to gain advantage from the world's most rapidly adopted technology ever," said John Schroeder, VP of customer success, Urban Airship. "With more mobile devices than people on earth, companies need guidance and expertise to serve their always-addressable consumers in ways that earn their loyalty."
"Mobile is disrupting virtually every industry and can either be hugely rewarding or extremely unforgiving depending on how companies execute," said Scott Kveton, CEO and co-founder, Urban Airship. "John's wealth of experience will offer our customer-facing departments strong leadership to help ensure that brands retain and delight their most loyal customers through world-class mobile experiences."
About Urban Airship
Urban Airship enables brands to build relationships with their constantly connected customers through Mobile Relationship Management solutions that streamline delivering highly targeted, cross-platform mobile push messages and Apple Passbook passes. Billions of push messages and tens of thousands of passes are delivered each month, sparking exceptional consumer experiences, driving app engagement and increasing customer loyalty and lifetime value for leading brands such as CBS Interactive, Cinemagram, ESPN, Groupon, Walgreens and Warner Bros. The company's solutions manage the end-to-end process of high-performance push messaging, location-targeted messaging and Passbook pass management. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.
Media Contacts:Candace Locklear