Online sales grew by more than 30% in the fourth quarter, but store sales slid by 6.1% year over year.
The newly redesigned site consolidates multiple web properties into a single ecommerce-driven destination.
Chicago, IL – Gorilla Group, an award-winning commerce service provider, has announced the re-launch of Topps.com on the Magento Enterprise platform. The newly redesigned site consolidates multiple web properties into a single ecommerce-driven destination that provides a showcase for the iconic American brand’s much-beloved trading cards, while enabling the expansion into new sports-themed lines of business.
“Moving to Magento Enterprise gives us the ability to grow and scale our business without constraints,” said Brad Kinnas, Director of Ecommerce at Topps. “Working with Gorilla Group, we’re able to deliver a dramatically improved experience to our customers and provide unique, new offerings that separate us from the competition.”
The new Topps.com pays ample respect to the brand’s rich heritage, while blending contemporary design elements, features, and functionality that give the site a modern feel. Beyond their core collection of baseball and sports-related trading cards, the site features several new product lines. These include vintage and contemporary MLB apparel, wall art, and a collection of exclusive sports memorabilia that encompass classic photos, original color transparencies, and signed player contracts.
Adding another element to the site’s ecommerce capabilities, auctions and flash sales gives Topps new ways to connect their loyal fans with their one-of-a-kind products. A second Magento storefront provides a new home for Topps Entertainment products, which includes popular favorites like Star Wars and Garbage Pail Kids merchandise.
“We are thrilled to welcome Topps to the Magento ecosystem and congratulate Gorilla Group on their excellent design,” said Rachel Enz, head of eastern U.S. sales at Magento. “We’ve seen continued adoption of Magento Enterprise Edition in the marketplace due to the flexibility inherent in the platform, allowing companies to grow and scale their business. We look forward to watching Topps experience similar success with Enterprise Edition.”
Combining award-winning website design, development, strategy, post-launch managed services and hosting, Gorilla delivers innovative ecommerce solutions to B2B and direct-to-consumer brands across industries. Headquartered in Chicago, Gorilla has unmatched expertise creating unique, functional shopping experiences that connect brands with their customers, producing better ROI through the digital channel.
Founded in 1938, Topps is a leading creator and marketer of sports and related cards, entertainment products, and distinctive confectionery products. Topps entertainment products include Major League Baseball, NFL, NBA and other trading cards, sticker album collections, and collectible games. The Company's confectionery brands include "Bazooka" bubble gum, "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops. For additional information, visit www.topps.com.
The Magento eCommerce platform serves more than 150,000 merchants worldwide and is supported by a global ecosystem of solution partners and third-party developers. Magento is a feature-rich, open-source, enterprise-class platform that offers merchants a high degree of flexibility and control over the user experience, catalog, content and functionality of their online store. In August 2011, Magento was acquired by eBay Inc., and is now a division of X.commerce, Inc. (an eBay Inc. company).