In the next 17 months, it expects 10% of its B2B customers will be transacting on the web, an executive says.
The partnership aims to dramatically improve social engagement and return on investment of Facebook News Feed ad campaigns.
SAN FRANCISCO and BOSTON, April 2, 2013 – Moontoast, an innovative Social Rich Media advertising platform leader, today announced a new collaboration with Kenshoo Social, a global social marketing platform, to enable brands and agencies to execute, manage and track in real time Social Rich Media ad campaigns directly within Facebook News Feed on both mobile and desktop. The partnership aims to dramatically improve social engagement and return on investment (ROI) of Facebook News Feed ad campaigns through use of Kenshoo’s sophisticated, multi-action user engagement tracking capabilities within the Moontoast rich media ad units. With independent research firms such as BIA/Kelsey projecting social media ad spending to reach $9.2 billion by 2016, companies looking to maximize their social advertising potential can turn to trusted partners Moontoast and Kenshoo Social for help.
“Kenshoo Social is committed to keeping brands on the cutting-edge with new and innovative ways to connect with their audiences and drive deep engagement,” said Sivan Metzger, general manager, Kenshoo Social. “With Moontoast’s Social Rich Media solutions and Kenshoo Social’s advanced tracking and optimization capabilities, advertisers can create highly targeted and interactive rich media ad campaigns that enable consumers to engage and move through the consumer journey to convert in real time and directly within Facebook News Feed for maximum social ROI.”
“Working with the world’s top social advertising innovators like Kenshoo Social is key to creating and executing effective social campaign’s today,” said Moontoast CEO Blair Heavey. “This partnership allows us to extend the reach of our Social Rich Media ad solutions, which are rewriting the rules of how brands connect with their fans along each stage of the consumer journey – from discovery all the way to transaction and endorsement.”
Moontoast’s Social Rich Media Ad Platform, recently recognized with a Facebook PMD Innovation Award, is one of the first platforms to enable brands to display Facebook Page Posts with rich visual, auditory and interactive brand experiences directly within Facebook News Feed, in both desktop and mobile environments. Moontoast ad units work in tandem with its patented Social Analytics Suite, which was built from the ground up to capture and deliver critical consumer insights along the purchase journey – insights that help marketers understand and engage with their audience effectively.
As a Facebook Strategic Preferred Marketing Developer (SPMD), Kenshoo Social offers advanced social marketing solutions for brands, agencies, and developers. The Kenshoo Social product suite includes a SaaS-based Ad Manager with intuitive workflows to quickly and easily create, manage, and optimize Facebook campaigns at scale. Kenshoo Social also has access to Facebook Exchange, which is a way for businesses to show ads to people on Facebook based on their browsing behavior interests on an advertiser’s site. To help clients go beyond advertising and generate a holistic view of paid, owned, and earned social media, the Kenshoo Social Attribution Solution delivers integrated tracking of post-impression activity as well as owned media interaction across multiple social networks.
Together, brands can use the Moontoast and Kenshoo Social platforms to boost these rich media Page Posts into Page Post Ads and Sponsored Stories.
About Kenshoo Social
The mission of Kenshoo Social is to activate and illuminate the value of social media with breakthrough technology that drives results. Through Kenshoo Social, marketers can develop integrated social media campaigns to achieve brand building and performance marketing goals. Kenshoo Social is built on the Kenshoo Universal Platform, a scalable infrastructure that bridges the gap between owned, paid, and earned media for cross-channel measurement and optimization. As a Facebook Strategic Preferred Marketing Developer with access to the Facebook Exchange (FBX), Kenshoo Social delivers over 1 billion targeted ads each day. Kenshoo Social is an operating unit of Kenshoo, a global leader in digital marketing software directing more than $25 billion in annual sales revenue for clients such as Accor, Camelot Communications, CareerBuilder, Expedia, Havas, Performics, Resolution Media, Sears, Starcom MediaVest Group, TicketsNow, Tiny Prints and Zappos. Please visit KenshooSocial.com or Facebook.com/KenshooSocial for more information.
Follow Kenshoo Social
Moontoast is an innovative Social Rich Media advertising solutions leader that delivers premium rich media experiences and social advertising ROI. The company's award-winning Social Activation Platform empowers brands and agencies to maximize their social advertising ROI by distributing interactive and transactional rich media ads that provide premium social experiences, deliver measurable business results, and create actionable consumer insights. Moontoast's innovative DITE methodology (Discovery, Interaction, Transaction, Endorsement) inspires its technology; which enables brands to execute social campaigns, with rich media experiences, that drive consumers along the purchase journey and reach them through intelligent targeting on social and mobile. Gartner Research has named Moontoast a "Cool Vendor" in Music and eCommerce, and Billboard Magazine called Moontoast a "Top Startup of 2011." For more information, visit www.moontoast.com.