April 1, 2013, 11:57 AM

Several major retailers grow online sales faster than Amazon in Q4

(Page 2 of 2)

The retailers showing the biggest increases in fourth quarter web sales as a percentage of full-year Internet sales were Deckers and Williams-Sonoma, respectively. Final quarter web sales as a percentage of total e-commerce sales for Deckers increased to 73% from 57.8% and 34.8% from 27.9% for Williams-Sonoma.

Some retailers in the Internet Retailer analysis posted higher growth online in their nine-month financial results than in the fourth quarter because they aren’t as dependent on the Christmas holiday shopping season, Okamura says.

As an example he cites LuLuLemon. For the first nine months of the year, web sales for LuuLuLemon increased 111% year over year to $119.0 million compared with about 57% in the final quarter. “LuLuLemon had a strong  fourth quarter online but grew faster earlier in the year because they didn’t feel the need to discount  their merchandise or offer rock bottom free shipping as much as someone else,” Okamura says. “They probably thought too much discounting would hurt their brand.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Thomas Andersen / E-Commerce

This year’s shipping rate increases are bigger than they look

That’s because the cost of shipping more common, low-weight parcels via FedEx and UPS is ...

FPO

Adrien Henni / E-Commerce

Russian e-commerce: domestic sales slump, Chinese imports soar

There is considerable growth potential, however, as online retail accounts for just 2% of Russia’s ...

Advertisement