March 28, 2013, 3:55 PM

SURVEY: SOCIALLY ACCEPTABLE

(Page 2 of 2)

But more important for Grainger, the forum helped the retailer identify MRO professionals with a particular interest in a topic important to them, Patel says.

Grainger offers a prime example of how many online retailers are viewing social media: an important way to engage their respective audiences, even if it is not yet a significant way to boost sales.

mark@verticalwebmedia.com

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