March 28, 2013, 3:55 PM

SURVEY: SOCIALLY ACCEPTABLE

(Page 2 of 2)

But more important for Grainger, the forum helped the retailer identify MRO professionals with a particular interest in a topic important to them, Patel says.

Grainger offers a prime example of how many online retailers are viewing social media: an important way to engage their respective audiences, even if it is not yet a significant way to boost sales.

mark@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Terri Mock / E-Commerce

How online jewelers fared this Valentine’s Day

The key takeaway: Start early, because sales tail off in the last few days before ...

FPO

Cynthia Price / E-Commerce

4 tips for improving email marketing results

Every piece of data you collect can help you serve your audience exactly what they ...

Advertisement