The acquisition will add more than 300 products to L’Oreal’s lineup.
The division is planned to be working with diverse ad campaigns, run on mobile web.
Epom, the international provider of ad serving & ad management solutions, has lately announced the official opening of its mobile advertising network within Epom Market.
Aiming at the expansion of the ad exchange Epom Market, focused on serving display ads, Epom has declared the launch of the fresh, mobile network within it. The division is planned to be working with diverse ad campaigns, run on mobile web.
As Anton Ruin, CEO of Epom inKiev,Ukraineclaims, the launched division will provide the possibilities to satisfy specific preferences and demands of advertisers as well as publishers, who happen to need the upgrade and optimization of their campaigns on mobile at minimum cost and with fewer efforts.
The core functionality, provided to the users of the new, mobile division of Epom Market, includes the following:
- Global coverage (countries & verticals)
- Large client-base (publishers & advertisers)
- Vast ad format support (static, HTML5, rich media)
- Mobile video ads
- Epom UniMobile for non-optimized sites
- Multiple mobile campaigns: control, management and optimization engines
- Reporting & analytics in real time
- Mobile-specific targeting opportunities
- Dedicated support (24/7)
“It’s already become the common knowledge that the future of online advertising is related to mobile, thus the opening of mobile division within Epom Market is the long-expected event by all means. Nonetheless, it’s neither the first, nor last chapter in a story: we’ve started with the creation of unique Epom UniMobile technology for sites, non-optimized for mobile, and are already working on the brand-new ad exchange division for serving in-app campaigns, so keep up with the news”, Mr. Ruin smirks.
Established in 2010, Epom is an international company that develops ad serving and ad management solutions for publishers, multi-site content networks, ad networks, and advertisers.
Epom enables its users to run display, video, mobile ads in one place thus saving time, resources and bringing more profit. Epom is massively scalable platform suitable for any impressions volume that needs to be served.
For more information, visit http://epom.com