Target also leads the pack when it comes to paid search spending, a new report finds.
Kenshoo has integrated adMarketplace as a search channel to allow mutual clients to view adMarketplace conversion and cost data directly in the Kenshoo platform.
NEW YORK, NY (March 20, 2013) — adMarketplace (www.adMarketplace.com), the leader in search network advertising, and Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, today announced a partnership to better enable digital agencies, brands, and other large search advertisers to seamlessly analyze data and optimize campaigns with adMarketplace and Kenshoo.
Kenshoo has integrated adMarketplace as a search channel to allow mutual clients to view adMarketplace conversion and cost data directly in the Kenshoo platform. In turn, Kenshoo will pass advertiser conversion data to adMarketplace’s Advertiser 3D platform to help advertisers optimize campaigns across the adMarketplace search network.
“Kenshoo is continually seeking new ways to provide infinite optimization capabilities for our clients and our integration with adMarketplace brings another key channel into our platform,” said Will Martin-Gill, general manager of Kenshoo Search. “This combined offering allows Kenshoo and adMarketplace clients to centralize their search portfolio, gain a better understanding of performance and drive better results.”
“As user intent fractures across the Internet, the importance of aggregating and sharing performance data has never been higher,” says Jamie Hill, CEO of adMarketplace. “We are excited about partnering with Kenshoo, as the integration combines two industry leading services, and makes it easier for search advertisers to drive performance at scale.”
adMarketplace, an advertising technology company, operates the largest search network outside of Google and Yahoo/Bing. The 8th fastest-growing private company in New York, adMarketplace delivers premium Pay Per Click traffic to the Internet's largest search marketers and agencies. Advertisers can adjust keyword bids by traffic source and device type based on their own performance data with Advertiser 3D, our proprietary search network platform. Please visit www.admarketplace.com for more information.
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit www.Kenshoo.com for more information.