Retailers shift their ad spending from TV, radio and print ads to digital ads.
Pilot Participants Gain Access to Technology and Tools to Find New Customers, Easily Measure Campaign Results
ATLANTA and NASHVILLE, Tenn. March 26, 2013 Global Payments Inc. (NYSE: GPN), a leader in electronic transaction payment processing, and edo, a leader in personalized card-linked offers, today announced the launch of a pilot program that will integrate the edo card-linked offers platform with Global Payments’ suite of marketing services to create an innovative local merchant-focused loyalty solution. This solution will accelerate the growth of digital and mobile card-linked offers and deliver added value to participating merchants by driving traffic and profitable sales while creating differentiated experiences for their customers through more targeted, measurable solutions.
“Our merchants rely on Global Payments for innovative marketing tools to grow their businesses. As technology drives the evolution of the payments industry, edo and its leading card-linked offers platform are a natural addition to our portfolio of services,” said Sid Singh, senior vice president and global product head at Global Payments. “Through our relationship with edo, our customers will have the opportunity to gain a powerful new capability for driving sales, as well as access to unmatched data, targeting and insight-driven tools.”
Global Payments will offer pilot participants access to edo Marketplace, a card-linked offers capability platform, currently available in select markets, that allows local merchants to target new customers and increase loyalty with instantly redeemable offers tailored to customers’ shopping habits. Through edo, Global Payments can access a proven card-linked offer platform with 200 million cards on-file across three of the top six financial institutions in the United States and more than 200 banks.
“We are thrilled to work with Global Payments, as we both share an understanding of the current needs and frustrations of merchants and shoppers,” said Keith B. Smith, executive vice president and general manager, edo.“Consumers want relevant offers that are easy to redeem and fit their mobile lifestyle, while local merchants need solutions that will help them meet this demand in a profitable and measurable way.”
About Global Payments
Global Payments Inc. (NYSE:GPN) is a leading provider of electronic transaction processing services for merchants, Independent Sales Organizations (ISOs), financial institutions, government agencies and multi-national corporations located throughout the United States, Canada, Europe and the Asia-Pacific region. Global Payments, a Fortune 1000 company, offers a comprehensive line of processing solutions for credit and debit cards, business-to-business purchasing cards, gift cards, electronic check conversion and check guarantee, verification and recovery including electronic check services, as well as terminal management. Visit www.globalpaymentsinc.com for more information about the company and its services.
edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers’ credit cards, debit cards and mobile devices. Through its card-linked offer platform, edo brings unique insight and clarity into consumer spending behavior – helping marketers and merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers’ shopping habits. The company is co-headquartered in Nashville, Tenn. and Chicago. For more information, visit www.edointeractive.com. Follow edo on Twitter @edointeractive.
About edo Marketplace
edo Marketplace establishes a new standard for local advertising, offering an effective, measurable and profitable way for local merchants to attract and retain the right customers.
With edo, merchants can easily extend targeted offers to customers without installing additional point-of-sale (POS) systems, training staff or slowing service with coupons. The instantly redeemable offers are automatically available to consumers on their credit cards, debit cards or mobile devices, and the savings are immediately credited back to the customers’ account. Merchants can monitor the campaign in real-time and only pay when an offer is redeemed. Through edo Marketplace, merchants also have access to local market data and targeted analytics around current and prospective customers that is rarely provided by other local marketing offerings.
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