Whether or not a website is optimized for smartphone screens now affects Google’s search results when consumers search on a smartphone.
The retailer names Ed Macri senior vice president of business intelligence and marketing.
Home goods and furnishings retailer Wayfair LLC has promoted five executives, including naming Ed Macri senior vice president of business intelligence and marketing and John Mulliken senior vice president of strategic initiatives.
Macri, who had been vice president of advertising and business intelligence, launched the business intelligence group at Wayfair.com six years ago, the retailer says. He now oversees the retailer’s customer acquisition, retention and loyalty programs, as well as its business intelligence division. The business intelligence division operates quantitative marketing and analytics programs for all three of Wayfair.com’s brands: Wayfair.com, Joss & Main, a flash-sale site for home furnishings, and modern design site All+Modern. Prior to joining Wayfair.com in 2007, Macri worked at IBM Corp., marketing firm Digitas and consulting firm Bain & Co.,Wayfair says.
Mulliken, who was previously vice president of strategic initiatives, now oversees strategic initiatives at Wayfair.com and works as general manager of Joss & Main, the retailer says. In his role, he works on the retailer’s startup e-commerce initiatives, which include driving strategic direction, product development, execution and team building. He co-founded Joss & Main two years ago and has helped the flash-sale site acquire more than 3 million members, Wayfair says. Before joining Wayfair.com in 2010, Mulliken was a principal and executive leader with The Boston Consulting Group, the retailer says.
Wayfair, No. 50 in the Internet Retailer Top 500 Guide, also named Dave Raymond vice president of operations process improvement, Laura Scott vice president of supplier operations and Jeff Steeves vice president of marketing.
Raymond, Scott and Steeves all joined Wayfair.com in 2009, the retailer says. Over the past four years, Raymond has worked on improving company-wide processes and site merchandising. Scott oversaw the retailer’s fulfillment initiatives. Steeves worked on customer acquisition and retention. All were senior directors of their respective positions before their promotions, Wayfair says.
"All five of these talented leaders have been instrumental in driving Wayfair.com's rapid growth trajectory to become the number one retailer in home goods," says Niraj Shah, CEO and co-founder of Wayfair.com. "We are excited to build upon their continued success and expertise as we expand our leadership position in the home space and deliver an unparalleled shopping experience to our customers."