They also are more likely to become repeat buyers, Forrester Research says.
New Enterprise-grade Technology Creates, Distributes, Manages and Measures
Passbook-enabled Mobile Programs within Minutes
CHICAGO—March 21, 2013—Vibes, a mobile marketing and technology leader, announced today the availability of the industry’s first enterprise-grade Passbook marketing solution – Pass Manager™. Pass Manager is an easy-to-use, self-service tool for creating, managing, distributing, optimizing and measuring Passbook-enabled programs and will be available as part of the Vibes Catapult™ mobile relationship management platform. This first-to-market solution allows retailers and brands to distribute compelling location-aware mobile experiences in minutes and enables marketers to use multiple mobile channels such as text, mobile Web and push notifications in conjunction with the mobile wallet functionality of Passbook.
Working with Passbook’s location-aware functionality, Pass Manager allows retailers to make offers that are timely and relevant to a person’s proximity to a physical retail store. Passbook notifications can be triggered based on a person’s location, serving as a reminder about existing offers, which creates urgency and drives the consumer in store to redeem an offer while it is top of mind and convenient.
“As we’ve seen from our early Passbook client programs, Passbook is becoming a go-to channel for marketers to connect with their audiences,” said Jack Philbin, co-founder and CEO, Vibes. “Passbook not only engages consumers, but drives them to a brand’s physical store, which is becoming more and more of a challenge for retailers today. And, as they look to build more robust and sophisticated mobile strategies, Passbook offers retailers a new tool to leverage to drive increased foot traffic and customer engagement. Bottom line: It’s a must-have for today’s marketers.”
Maximizing reach when distributing Passes is critical for marketers, which is why Vibes developed a single SmartLink™ that can be distributed through any channel, including text, email, Web, mobile advertising and social networks. The intuitive SmartLink technology sends Passes to iPhone users and mobile Web content to users on other devices. With Pass Manager, retailers and brands can create Passes and a fallback mobile Web landing page through a single interface by using the same content and then distributing a single URL.
“At Vibes, we strive to bring technology and innovation that pushes the limits of mobile marketing,” said Philbin. “Our approach is to start with the consumers’ needs first and then develop results-driven strategies that marketers can leverage to integrate these new tools.”
Pass Manager is part of Vibes’ Catapult technology, a cloud-based mobile relationship management platform that arms brands with intuitive, data-driven tools to engage consumers across multiple communication channels, including text, MMS, push, QR codes, mobile Web and, now, Passbook. Pass Manager is the first module available in a series of mobile wallet management capabilities Vibes is planning to launch in 2013, as part of a larger mobile wallet management suite that will include offers, event promotions, loyalty cards and more.
Founded in 1998, Vibes is a mobile marketing and technology leader that helps some of the world’s biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Vibes’ Catapult™ mobile relationship management (MRM) platform enables brands, agencies and media companies to launch a wide range of mobile solutions from SMS, to MMS, QR Codes, on-screen, alerts, mobile Web, mobile incentives and integration with social platforms. Using Vibes’ MRM approach, companies forge immediate and long-lasting customer relationships by tapping into the uniquely personal nature of the mobile phone. The Company has delivered billions of mobile experiences on behalf of customers that include Verizon, Allstate, The Gap, Tribune, Fox, Crispin Porter + Bogusky, Gannett and the Chicago Bulls. Vibes is one of only eight Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com or connect on Facebook.com/VibesMedia or Twitter.com/Vibes_Media.