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Search engines are increasingly displaying results tailored to searchers’ locations.
New York, March 19, 2013 - Searchmetrics, the leader in search and social analytics software, has expanded the localized search data it provides to allow retail marketers to analyze search results in 154 cities and 14 countries around the world¹. They can now monitor how their sites are performing in even more locations in order to fine tune their search strategies.
Search engines are increasingly displaying results tailored to searchers’ locations, driven by the growth of mobile devices and greater use of location data such as IP addresses explains Marcus Tober, CTO of Searchmetrics:
“For example, you’d find that a search for a term such as ‘furniture store’ will produce different results in Minneapolis compared to Saint Paul. And searchers expect this kind of localization without having to enter the name of their town or city in the search query. We’ve extended the coverage of local data in our Searchmetrics Suite software to help marketers analyze differentiated results by even more cities, making it easier to plan and monitor local search strategies.”
The localized data spans 50 cities across the United States (from Anchorage in Alaska to Honolulu in Hawaii) as well as key cities in Austria, Germany, Switzerland, France, Sweden, Italy, Canada, United Kingdom, Mexico, Colombia, Argentina, Chile and Australia.
"Our global leadership in serving the SEO needs of internationally operating organizations dictates that we strive to continuously increase the accuracy, depth and breadth of search information. Searchmetrics is committed to being the world's most complete provider of content optimizing SEO data and our expansion to new countries, cities and search engines further extends our lead over all other providers." added Tom Schuster, Searchmetrics’ CEO.
Searchmetrics is the pioneer and world's leading provider of search and social analysis software for companies and online agencies. Searchmetrics has a unique server infrastructure and software solution – its Searchmetrics SuiteTM – which its clients and partners continually use to aggregate and analyze very large volumes of data on the rankings of websites, keywords in searches and competitor groups. Searchmetrics SuiteTM gives users unique insight into the visibility of websites on search engines in 123 different countries and on the largest social media portals. This information plays a decisive role, especially in inbound marketing, where having excellent visibility on search engines is essential for companies to reach potential customers on the Internet.
In addition to the Suite, with its Essentials product Searchmetrics offers a tool set for a quick start in search engine and social network optimization and real-time analysis in Germany, Austria and Switzerland, as well as high-end SEO consulting services. The company has branches in Berlin, London, Paris and New York and operates its SaaS solution through a network of partners and its online shop. The fast-growing company, based in Berlin and currently employing more than 100 staff, is part-owned by the renowned venture capitalist companies Neuhaus Partners and Iris Capital. Many renowned clients, such as T-Online, eBay, Siemens, TUI, GM and Kaspersky rely on Searchmetrics to ensure that they have excellent search engine rankings.