Retailers shift their ad spending from TV, radio and print ads to digital ads.
New Mobile Marketing App from Bizhappy Connects Organizations to Members and Clients Quickly and Easily
FORT LAUDERDALE, Fla., March 20, 2013 -- Push marketing technology has been proven to be more effective and profitable than email and text marketing. But the price of creating a mobile marketing app with push notifications has been beyond the reach of local merchants, small businesses and other organizations, like churches, professional groups and sports teams – until now.
Bizhappy.com announces today it has created a customized push marketing app for only $99 per year– which includes all set up fees. Unlike like other mobile marketing services, there are no ongoing monthly subscription fees or hosting charges. This means that businesses and organizations can send an unlimited number of push messages at no additional cost over mobile devices. Bizhappy's staff can build the business app in as little as 30 minutes.
"Local merchants, small businesses, health care providers and community groups can build a community of loyal customers and members with Bizhappy's push technology app," said Vincent Baratta, founder of Bizhappy.com. And best of all the push messages are free to the businesses customer.
Push notifications give apps a voice. They provide a permission-based, value-added mobile messaging channel that delivers useful information to people when and where they want it. Done right, a good push marketing strategy can boost app engagement significantly.
"Push marketing is being shown to be the most effective kind of marketing for mobile users. It far surpasses email and text campaigns. That's because push messages are delivered instantly to recipients' mobile devices. Research shows customers read and act quickly to push messages. People treat push messages as an immediate matter of importance," he said. The app works with all iOS devices, including iPhones and iPads, as well as android phones and tablets.
Bizhappy's clients include local retail businesses, doctors, churches and non-profit groups that need to stay in touch with their customers, clients and members.
Current clients use mobile marketing campaigns to engage customers in a variety of ways:
- A church sends notices about services and meeting to its members - A sandwich shop sends coupons and specials of the day to its customers - A health products retailer sends notices of price discounts to its clients - A cosmetic dentist sends coupons to its patients - A coach sends information on game cancellations to parents and athletes - A liquor store sends coupons for special sales
"The list of benefits for companies and organizations is endless," said Baratta. "It works so well because it is based on permission marketing. Customers and clients want to hear from the message sender. They also realize that spam filters block many messages and that email doesn't have the same sense of urgency it once had. Younger people rely on email less and less. If you want to reach millennials, you must use push marketing."
The Bizhappy customized app can also include essential information about the company, including hours, location and direction, phone number, links to website and pictures of products.
The app can also push messages to their Business page on Facebook and Twitter. A LinkedIn connection will be available soon.
"With one click, an organization can update all their social media accounts," he said.
"Bizhappy keeps customers engaged with businesses they care about. It is a great way to buildcustomer loyalty," he said. "Plus it is compliant with CAN SPAM marketing regulations and permission marketing best practices."
Unlike Groupon and other social coupon sites that send messages from any company that pays the advertising fee, Bizhappy limits messages to only companies that customers know and trust.
"Customers don't want to get messages from companies they don't know," he said.
While the technology behind Bizhappy isn't unique or proprietary, the cost structure is totally unique. To create an app that has push capabilities, a company would have to pay anywhere from $3,000 on up, plus hosting fees of around $350 each month as well as more fees for technical support. Another benefit of push technology is that it doesn't incur charges from data plans, the way text messaging does.
"For only $99, an organization can have a mobile presence that builds rapport with customers," he said. "There are no extra fees, monthly charges or hidden costs. Plus, it is 100 percent free to the user."
For information, go to http://www.Bizhappy.com