The $67 million investment in Allopneus will help Michelin better understand online tire buyers, the tire maker says.
- Using Mogreet Express, Small Businesses Can Send Text, Picture and Video Messages to a Mobile Subscriber List and Track Mobile Marketing Results in Real Time
- Self-Service Platform Makes It Easy and Affordable for Businesses to Quickly Set-up Mobile Campaigns
LOS ANGELES--Mogreet, the leader in multimedia-based mobile messaging, today announced the launch of Mogreet Express, a first-of-its-kind self-service text messaging platform enabling small- and medium-sized businesses (SMBs) to use text and multimedia messaging to communicate with their customers on mobile devices.
Mogreet Express is an extension of Mogreet’s enterprise text marketing solution, offering SMBs an innovative way to communicate with their customers. Mogreet’s platform – which is able to reach 2 billion consumers and used by major retail and entertainment brands – will now give SMB owners the ability to use the same trusted services to effectively reach their consumers. Using Mogreet Express, businesses can build a mobile customer database and drive sales with branded promotional offers.
“Small businesses are faced with a big challenge – how to drive sales when most consumers have short attention spans, are less brand loyal than ever before, and are resistant to advertising,” said James Citron, CEO and cofounder of Mogreet. “Our belief is that the most successful approach is to create powerful messages and deliver them to the one device that every consumer is glued to – the mobile phone. Using Express, we’ve given small business owners the power to deliver powerful marketing messages with engaging photos or videos directly into the hands, purses and pockets of their customers. Business owners using Mogreet Express will not only benefit from its ease-of-use, but also its ability to drive sales, increase repeat purchases, build loyalty and attract new customers.”
Creating a text message program using Mogreet Express is quick and easy. Users simply create an account at http://express.mogreet.com, choose a keyword and promote the mobile program in store, on the Web and across social channels. As customers join the program and the business’s mobile database begins to grow, they can start crafting and sending messages to incentivize and invite repeat visits and purchases. Mogreet Express also includes a variety of reporting tools and metrics to track program process and overall success.
“Using Mogreet Express was a no-brainer,” said Paul Hollowell, founding member of LUX Tanning Spa in Dallas who has been trying the services as a beta customer. “In order to build my new business, and to increase my revenues, I needed a way to reach my customers quickly, and nothing is faster than text. With Mogreet Express, I can log in anywhere, type my message, attach an image or video and send it via text message to thousands of customers, all at one time.”
Boasting a 98 percent open rate and redemption rates of up to 45 percent, SMS/MMS text messaging is the most effective mobile marketing channel. Mogreet Express enables businesses to integrate SMS/MMS messaging into their existing marketing programs, and businesses have an immediate and engaging way to reach their audience. Mogreet Express also offers a unique messaging package that allows rollover so you can use any unused messages from month-to-month.
Try Mogreet Express free for 30 days with no credit card required at http://express.mogreet.com.
Founded in 2006, Mogreet is the leading text messaging platform for the delivery of rich media and video to mobile devices, and reaches 2 billion consumers globally. The company works with leading retail, entertainment, media and consumer products marketers, as well as developers, through the Mogreet Developer Platform. Mogreet is headquartered in Venice, California. Learn more at www.mogreet.com or follow Mogreet on Twitter at www.twitter.com/mogreet or join in the conversation www.facebook.com/mogreet.
Serena Ehrlich, 310-566-0713
Joshua Heath, 801-461-9794