Private investment firm Comvest Partners acquires the financially troubled e-retailer, which filed for Chapter 11 bankruptcy protection in March.
New Functionality Gives Commerce Marketers a Simple, Automated Way to Drive Rapid List Growth
Durham, NC – March 18, 2013 - Bronto Software, the leading marketing platform for commerce, today announced the availability of Text-to-Join, a free feature that allows consumers to quickly opt-in to receive email promotions from brands. Text-to-Join is now an integral part of the Bronto Marketing Platform, which provides commerce marketers with a simple, unified interface for managing customer acquisition and orchestrating email and cross-channel campaigns that drive revenue.
“Text-to-Join is a great way for retailers to drive signups because it’s such an effective and widespread medium,” said Joe Colopy, CEO of Bronto. Colopy adds, “With the majority of consumers tied to their mobile phone during shopping, it’s a matter of creating a relevant experience using the right medium. In recent months, we’ve been innovating to help marketers grow revenue by remarketing to current customers. We also recognize that acquisition and list growth are among the top priorities for marketers, so we wanted to make Text-to-Join easily accessible to them.”
Creating a Text-to-Join campaign is a simple, two-step process in Bronto. It involves choosing a keyword consumers will use to sign up, and then defining an automated response message that is automatically triggered when a consumer texts in to the keyword.
Marketers can promote Text-to-Join just about anywhere – on shipping boxes, invoices, receipts, posters, flyers, in-store signs, direct mail pieces and catalogs, among other places. There’s also an opportunity for marketers to promote Text-to-Join campaigns via social channels.
Text-to-Join is well integrated with other functions within the Bronto Marketing Platform, such as contact management and reporting. Marketers have the option of adding consumers who sign up via Text-to-Join to a list or to multiple lists. There’s also a visual activity report that makes it easy to monitor the effectiveness of Text-to-Join campaigns.
Text-to-Join adds to a suite of SMS messaging capabilities already available within the Bronto Marketing Platform, enabling commerce marketers to:
- Drive customer loyalty and more revenue with targeted SMS campaigns, including new product alerts, flash sales or other time-sensitive deals, special offers and coupons, text-to-win contests and more.
- Enhance customer communications by sending order confirmations, shipping alerts, product availability notices and other service-based messages via SMS.
- Leverage QR codes for acquisition in physical stores, at the point-of-sale and other offline locations.
For more information about Bronto’s Text-to-Join and SMS messaging features, visit the product page at http://bronto.com/platform/sms-marketing.
About Bronto Software
Bronto Software provides a cloud-based marketing platform for retailers to drive revenue through their email, mobile and social campaigns. The platform is used by over 1000 organizations worldwide, including Party City, Armani Exchange, Timex, Samsonite and Gander Mountain. Bronto is listed as the leading self-service email marketing provider to the Internet Retailer Top 1000. Bronto is headquartered in Durham, NC with an office in London, UK. For more information, visit bronto.com.