The payment card network says the platform will provide retailers with another way to acquire customers.
Casey Carey Joins as Chief Marketing Officer, Gad Alon to Serve as new VP of Business Development
Austin, TX – March 18, 2013
Adometry, Inc., a leader in cross-channel attribution, today announced industry veterans Casey Carey and Gad Alon will join the company’s executive leadership team as Chief Marketing Officer and Vice President of Business Development, respectively. In their new roles, Carey will be responsible for all corporate marketing, product management and go-to-market strategies while Alon will oversee Adometry’s business development and partner ecosystem.
“Casey and Gad are two of the best in the business and bring nearly 30 years of combined experience in the digital marketing and online media world,” said Adometry CEO Paul Pellman. “We’re thrilled to have them join our team, and I look forward to seeing them apply their immense talents to fuel our continued growth.”
Carey joins Adometry from Monsoon Commerce, where he held an array of executive management positions, most recently as Vice President of Marketing. Previously, Carey also served in senior management roles at multiple digital marketing and e-commerce companies, including Webtrends, Epsilon and DoubleClick. Alon joins Adometry from Infolinks, an online advertising platform serving more than 100,000 publishers worldwide, where he led business development and partner operations for the company. Previously, he led strategy, operations and go-to-market execution in various P&L General Management roles at QuinStreet.
“This is an exciting time for Adometry as advertisers embrace data-driven approaches,” said Casey Carey. “The opportunity is tremendous, and I’m eager to share Adometry’s vision with likeminded organizations looking to maximize the performance of their marketing campaigns.”
Alon continued, “World-class companies want to work with partners that provide measureable value and drive the business forward. Adometry does both by providing customers with insights that allow them to not only run more effective marketing campaigns but also make more informed business decisions.”
For more information on Adometry, visit www.adometry.com or follow us on Twitter:@Adometry.
Adometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world's largest advertisers to identify the true consumer purchase journey. Adometry’s scientifically proven methodology and flexible, easy-to-implement solution generates the industry’s most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.
Adometry is a registered trademark and Adometry Attribute is a trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.