March 18, 2013, 9:33 AM

Kenshoo hires a research director

Josh Dreller joins the digital marketing firm from vendor Visual IQ.

Lead Photo

Josh Dreller

Kenshoo has hired Josh Dreller as director of marketing research.

Kenshoo says Dreller will lead a team tasked with culling insights from data collected via the digital marketing technology firm’s platform.

Kenshoo’s services help advertisers manage the performance of digital ads, including paid search ads, display ads and ads on social networks, and how to attribute sales to those various marketing methods. The company raised $12 million in a funding round last year.

Dreller’s last role was as senior director, client and industry solutions, at Visual IQ Inc., a marketing attribution software provider. Prior to Visual IQ, Dreller spent five years at digital media agency Fuor Digital as vice president of media and analytics.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Adrien Henni / E-Commerce

Russian's new data law: What e-commerce firms need to know

All personal data must be stored in Russia, and not in cloud servers elsewhere. Here ...

FPO

Anna Kuzmina / E-Commerce

An introduction to online payments in Russia

Russian shoppers use a variety of domestic e-wallets quite often when shopping online, a result ...

Advertisement