March 18, 2013, 9:33 AM

Kenshoo hires a research director

Josh Dreller joins the digital marketing firm from vendor Visual IQ.

Lead Photo

Josh Dreller

Kenshoo has hired Josh Dreller as director of marketing research.

Kenshoo says Dreller will lead a team tasked with culling insights from data collected via the digital marketing technology firm’s platform.

Kenshoo’s services help advertisers manage the performance of digital ads, including paid search ads, display ads and ads on social networks, and how to attribute sales to those various marketing methods. The company raised $12 million in a funding round last year.

Dreller’s last role was as senior director, client and industry solutions, at Visual IQ Inc., a marketing attribution software provider. Prior to Visual IQ, Dreller spent five years at digital media agency Fuor Digital as vice president of media and analytics.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Elizabeth Jackson / E-Commerce

What online apparel shoppers want

They want good imagery, and they’re apt to buy related products. They don’t take a ...

FPO

Walt Blum / E-Commerce

An e-retailer’s guide to personalized marketing

If data is the foundation of effective personalized marketing, then customer segmentation and personas are ...

Advertisement