A sampling of e-retailer and vendor announcements from the NRF show floor this week.
Retailers Can Significantly Increase Sales Among Consumers Shopping Online with iPads and Other Tablets
PORTLAND, Maine – March 5, 2013 — CashStar, the world's leading digital gifting company, preferred by the world's leading retailers, today announced the availability of the industry's first tablet-based eGifting solution, which allows retailers to offer consumers the most rewarding digital gifting experience ever. CashStar's Tablet Gifting enables consumers to not only purchase an eGift Card, but literally to hand-craft personalized digital gifts in three dimensions. Recipients receiving eGifts on tablets will be surprised and delighted by the new touch-enabled interactive experience. Retailers who cater to tablet shoppers with CashStar's offering will quickly convert touches and swipes into more sales, as tablet-specific experiences have been shown to increase purchase conversion rates by 10 percent according to mobile app company Branding Brand.
Mobility is now a way of life for shoppers, and their tablets are clearly becoming the preferred device for shopping and gifting. A recent NRF 2013 survey revealed that tablet owners use their devices to make purchases 62 percent more than smartphone owners. And ABI Research projects another billion tablets will be sold in the next five years.
Tablets' interactive, touch-based features and easy access to photos and video enhance how digital gifts share sentiment and experiences – precisely the things that have made giving and receiving gifts so gratifying for thousands of years.
"Consumers are naturally drawn to tablets as shopping devices, yet until now, they couldn't take full advantage of the tablet's interface to create beautiful eGifts or to enjoy receiving them in the unique ways tablets provide," said David Stone, co-founder and CEO, CashStar. "CashStar's vision has always been to drive the evolution from eGift Cards being a transactional delivery of monetary value to embodying the true essence of gifting – the experience of creating and sharing highly personalized experiences. Our Tablet Gifting is a big step toward this goal. Retailers not optimizing eGifts for the tablet will miss out on important potential revenue."
CashStar's tablet-based gifting purchase experience, accessible on all tablets, starts with larger links and buttons than a standard web experience, designed for ease of tapping and higher purchase conversion rates. Consumers can swipe with their fingers to explore various faceplate designs, flip open a greeting card-like holder to add photos and videos, and add a personal message. Once an eGift is finalized, senders can preview the animated 3-D reveal that will surprise and delight their recipients, and experience how recipients on tablets will touch and "open" the gift, which they can then redeem online or print to use in-store.
Concluded Stone, "Tablet gifting is just the latest in CashStar's history of gifting innovation: from establishing the eGift market in 2007 to driving every innovation in eGift personalization and user experience since, including Facebook delivery and enhanced print-at-home capabilities, followed by our introduction of mobile eGifting in 2011, being first to integrate retailer gift cards with Apple Passbook in 2012, and now in 2013 with the introduction of the first gifting experiences expressly designed for tablets. And I'm more excited than ever about the many other innovations we have planned."
CashStar's Tablet Gifting will be available to retailers in the second quarter. CashStar is demonstrating Tablet Gifting at Prepaid Expo, March 4-6 in Orlando, FL, where Stone is also speaking about the latest in mobile shopping trends.