But losses mount for the home furnishings e-retailer that went public in October.
New Platform Helps Companies Manage Apps Better After Launch
SAN FRANCISCO, Calif.--AppGlu is today introducing an innovative new Mobile Enterprise Application Platform (MEAP) that gives business people direct control of their mobile apps after launch. The AppGlu Control Center allows anyone to easily update and publish new app content, track content and user activity, and engage users with personalized content and targeted push marketing.
“If mobile applications are not actively managed and maintained after a launch they can easily become stale and irrelevant,” said Adam Fingerman, Founder and CEO of AppGlu. “At AppGlu we are delivering ‘Mission Control for Mobile Apps,’ and giving companies the control they need after launch to ensure their apps are successful, without requiring ongoing involvement from the application’s developers.”
AppGlu’s Content Sync Engine simplifies development by allowing developers to build backend connected apps, as if they were regular local apps. The patent-pending sync engine automatically handles data integration and synchronization between an app’s local storage and a professionally managed backend. Furthermore, unlike existing MEAPs, AppGlu allows developers to continue using the native application development tools and frameworks of their choice. AppGlu provides lightweight SDKs for iOS, Android, and HTML5 apps, and ready-to-run sample apps with full source code available for a variety of B2E, B2B and B2C applications.
AppGlu is a spin out from ArcTouch, a full service app development company that has built more than 150 apps for Fortune 500 companies and leading brands. The AppGlu founding team includes mobile app experts from ArcTouch, who repeatedly saw that companies were not properly planning how to actively manage their apps after launch. This real world problem is what led to the creation of the AppGlu platform.
AppGlu’s key features include:
- Content management optimized for mobile, with offline synchronization of data, and customization of the data based on user behavior and preferences
- Management insights, graphs, and reports to show how users interact with the app's content
- User engagement that includes the ability to send custom targeted push notifications to users based on their behavior, preferences, and use of the app's content
"Honeywell has introduced a series of enterprise iPad applications for their field salesforce," said Eric N. Shapiro, Founder and CTO of AppGlu. "With AppGlu, Honeywell can easily publish new product information to the app whenever they want, understand what products are most popular with their customers, and deliver a personalized app experience for each salesperson."
AppGlu is available now and is already being used in apps by several Fortune 500 companies, including CBS and Honeywell. For more information about the company and its products, please visit appglu.com
AppGlu is an innovative new Mobile Enterprise Application Platform (MEAP) that helps companies build connected apps faster and manage them better after launch. The patent pending AppGlu Content Sync engine accelerates development by handling data integration and synchronization to a managed backend, while the AppGlu Control Center ensures apps are successful after launch, with regular content updates, content and usage analytics, and personalized messages to users. The company was voted Best Startup at SF Beta 2013 and is headquartered in San Francisco, California. Additional information about AppGlu is available at appglu.com.
John Kreuzer, 408-827-4360
Andria Barrera, 408-827-4359