Primary.com, which launched today, is working directly with manufacturers in an attempt to sell products at lower prices than traditional retail brands.
Best Buy will match prices of 19 e-retailers.
Best Buy Co. Inc. has set out to combat showrooming by offering to match prices set by all local retailers as well as 19 major online retail competitors. The electronics chain will implement its new Low Price Guarantee on March 3 in all product categories and the majority of in-stock products, the company says.
Under terms of its new initiative, Best Buy will match the current pre-tax prices for products from the following major online competitors: Amazon.com, Apple.com, Bhphotovideo.com, Buy.com, Crutchfield.com, Dell.com, Frys.com, hhgregg.com, HP.com, HomeDepot.com, Lowes.com, Newegg.com, OfficeDepot.com, OfficeMax.com, Sears.com, Staples.com, Target.com, TigerDirect.com and Walmart.com. It will also match prices listed on BestBuy.com.