Retailers shift their ad spending from TV, radio and print ads to digital ads.
In addition to helping consumers save money, the new app and Wallet integration also helps Valpak advertisers.
(LARGO, FL – Feb. 26, 2013) – Valpak Direct Marketing Systems, Inc., a leader in local print and digital coupons, has launched a Windows Phone 8 app, and will also integrate its coupons onto Windows Phone Wallet, representing Valpak’s commitment to be on the forefront of technology.
Windows Phone Wallet allows consumers to save and redeem coupons, keep airline information, movie tickets and other important information in one convenient space on their handset.
“This app and inclusion in Windows Phone Wallet continues to fulfill our promise to consumers - no matter where they are, or what device they are using - Valpak coupons will be there to help them save money,” said Michael Vivio, president of Cox Target Media, provider of Valpak.
The consumer’s experience in using the Valpak app is simple: there is no purchase necessary, no requirement to sign up for an account and no registration. From a design perspective, it’s elegant, intuitive and easy to use. And it all works in real-time seamlessly, with coupons updated and added continuously.
According to Juniper Research, the number of consumers receiving coupons via mobile devices is expected to rise by 30% next year to more than 500 million people. In addition, redemption values will exceed $43B globally by 2016, driven by better targeting and mobile apps. The redemption value of mobile coupons was projected recently by Jupiter Research to increase from $5.4 billion in 2012 to more than $43 billion by 2016.
“Apps come to life on Windows Phone thanks to features like Live Tiles and integration with a secure mobile Wallet,” said Todd Brix, general manager, Windows Phone Apps, Microsoft Corp. “Valpak takes advantage of all of these features to enable users to conveniently store and redeem coupons on the go.”
With consumer usage of mobile apps growing significantly, Valpak continues to evolve and add enhancements.
In addition to helping consumers save money, the new app and Wallet integration also helps Valpak advertisers, offering yet another distribution platform and another way to get their business in front of consumers.
In addition, Valpak advertisers can take advantage of the Valpak Business Center, a new mobile and online coupon redemption tracking tool, which allows merchants to track coupon redemptions and usage, giving them a better understanding of their customers.
Valpak is the largest North American provider of local print and digital coupons with over 30,000 local merchants at any given time helping consumers save with over 70,000 local offers. Valpak is the first direct marketing company to distribute local coupons across multiple mobile wallets, and the Valpak coupons app is found on the top five major mobile platforms.
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 48 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps and online coupons to reach consumers at home and on-the-go.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with Savings.com. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with http://www.Valpak.com, an online site for free coupons, e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as mobile coupon app for smartphone platforms For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 19 broadcast television stations and one local cable channel, 88 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including more than 32 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.