While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
The new partnership allows retailers to develop brand specific, omni-channel apps that integrate Nomi’s SDK and enhance the in-store shopping experience.NEW YORK, February 25, 2013 – Nomi, an in-store analytics startup led by formerexecutives from Salesforce.com and Buddy Media, today announced a strategic partnership with Branding Brand, a mobile commerce platform powering sites and appsfor more than 100 retailers. The new partnership allows retailers to develop brand specific, omni-channel apps that integrate Nomi’s SDK and enhance the in-store shopping experience.
This exclusively opt-in solution offers loyal customers the chance to receive VIP service,rewards, and offers from their favorite retailers. When a customer downloads a retailer’sbranded app and opts-in to the program, Nomi Engage leverages POS, e-commerce,CRM, and loyalty data to develop customer profiles and preferences that enable aseamless omni-channel experience.
When a customer enters a retail location with their smartphone, Nomi uses the store’s existing Wi-Fi infrastructure to detect the customer’s presence and notify the retailer ofhis or her preferences. The retailer can then leverage those preferences to personalizethe shopping experience through a sales associate or Branding Brand’s mobileapplication.
“We are excited about the potential this partnership offers our retail clients,” said ChrisMason, co-founder and CEO of Branding Brand.
“Soon, customers will havacross all channels, Nomi leverages current store infrastructure to integrate real-worldcustomer behavior into existing CRM, loyalty, and e-commerce platforms. Nomi’s solution empowers retailers to recognize and reward loyal customers both online and instore.Based in New York City, the company was founded by veteran Salesforce.com and Buddy Media executives. Investors include First Round Capital, Greycroft Partners,and SV Angel.
For more information, visit: http://www.getnomi.com. Follow us on Twitterat @GetNomi.
ABOUT BRANDING BRAND:
Branding Brand powers mobile commerce sites and appsfor the world’s leading retailers, including Ace Hardware, American Eagle Outfitters, Anthropologie, Bath and Body Works, Benefit Cosmetics, Brookstone, Calvin Klein, The Children's Place, Costco, Crate & Barrel, Dick's Sporting Goods, Dollar General,Drugstore.com, Eastern Mountain Sports, GNC, Hot Topic, Jo-Ann, Kate Spade, NastyGal, Nautica, Petco, Ralph Lauren, Sephora, Spanx, Steve Madden, Timberland, andTumi. Based in Pittsburgh, PA, it is the largest and fastest-growing mobile commerce platform in the industry.
For more information, visit http://www.brandingbrand.com or@brandingbrand.
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