February 25, 2013, 3:47 PM

Mojiva Records Significant Year-Over-Year Growth in Tablet Advertising

Industry’s First Tablet-Only Network, Mojiva Tab, Signs Major Client Deal with HP

NEW YORK CITY and BARCELONA – February 25, 2013 — Mojiva (http://www.mojiva.com), the premium mobile ad network that reaches more monthly mobile devices than any other network, today announced the rapid growth in tablet advertising requests on the industry’s only tablet-dedicated ad network, Mojiva Tab.

In a snapshot report released today, the findings show that the total number of tablet ad requests reached over 31 billion for the entire year in 2012 – a nearly 600 percent increase from the previous year. Additional data can be downloaded from Mojiva’s Research Portal.

“What we are witnessing here is a remarkable by-product of the massive and dramatic way in which the human race is choosing to absorb and share information, and be entertained,” said David Gwozdz, CEO, Mojiva Inc. “The growth is staggering to the point that tablet sales forecasts are being rewritten as soon as they are published. Media plans are also being retooled just as fast as brands try to engage with the consumer who is now deeply and personally tied to these very productive mobile devices.”

A number of leading brand advertisers have already signed deals with Mojiva Tab to reach their target audiences with highly scalable and engaging tablet executions. These include HP, Microsoft, CBS Interactive and ABC News. “Mojiva offers a dynamic tablet ad unit to target the mobile IT manager with an innovative user interface, which will deliver our content in a new way,” said Natalie Jeter, Americas Server Marketing, HP.

"As leading brands, content publishers and developers continue to see a majority of web and application traffic coming from tablets, they can no longer afford to ignore tablets as an important advertising channel," said Frost & Sullivan analyst, Vikrant Gandhi. “The larger screen real estate and exceptional display properties make the devices particularly suitable for innovative and interactive rich media advertising – clearly the future of digital advertising.”

To learn more about Mojiva Tab, please contact hello@mojiva.com.

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About Mojiva
Mojiva is the premium mobile ad network that reaches more monthly mobile devices than any other network. Mojiva provides advertisers and agencies with every imaginable mobile media execution across tablets and smartphones through mobile websites and apps.

Founded in May 2008 and based in New York City, Mojiva is an independent mobile ad network operating under parent company Mojiva Inc., a privately held company backed by Pelion Venture Partners, Bertelsmann Digital Media Investments and Shamrock Capital. Follow Mojiva on Twitter, like us on Facebook or learn more athttp://www.mojiva.com.

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Media Contacts

Mindy M. Hull
Mercury Global Partners for Mojiva, Inc.
Tel. +1 858 336 1078 (USA)
mindy@mercuryglobalpartners.com
Twitter: @cwick

Colleen Wickwire
Mercury Global Partners for Mojiva, Inc.
Tel. +1 415 889 9977 (USA)
colleen@mercuryglobalpartners.com 
Twitter: @mmhull and @MercuryGlobal

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