February 25, 2013, 9:49 AM

A/B testing comes to apps

(Page 2 of 2)

Artisan recently added to the Apple App Store its own mobile app, which enables potential clients to demo Artisan Optimize and current customers to remotely access their app analytics from a smartphone or tablet.

The vendor also is planning to launch other app analytics services later this year that will offer app developers the ability to personalize apps based on a customer’s past interaction or purchase history and see how users interact with every feature and function in an app. 

 

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