February 25, 2013, 9:49 AM

A/B testing comes to apps

(Page 2 of 2)

Artisan recently added to the Apple App Store its own mobile app, which enables potential clients to demo Artisan Optimize and current customers to remotely access their app analytics from a smartphone or tablet.

The vendor also is planning to launch other app analytics services later this year that will offer app developers the ability to personalize apps based on a customer’s past interaction or purchase history and see how users interact with every feature and function in an app. 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Xavier Pavie / E-Commerce

Seven reasons for Alibaba’s success

One big one: attracting sellers by eliminating listing fees.

FPO

Pini Yakuel / E-Commerce

5 retention strategies for online retailers

Marketers must focus on getting customers to stay, and not burn them out with untargeted ...

Advertisement