February 21, 2013, 10:35 AM

Zmags Launches Verge HTML5 for Catalog Publishing Across Platforms

New Release Enables Retailers, Brands and Publishers to Deliver Truly Cross-Channel Content-Rich Experiences

BOSTON – February 21, 2013 – Zmags, provider of commerce-enabled digital catalogs and publications, today announced the availability of Verge HTML5, a Flash-free experience that enables the delivery of Zmags-powered catalogs and publications across all major desktop and mobile platforms. With its launch of Verge HTML5 1.0, the company continues to deliver increased brand exposure and conversion rates across all digital touchpoints.

The benefits of leveraging HTML5 to retailers, publishers and brands include:

  • One Publication Across All Platforms – No need for special editions for each touchpoint
  • Pre-configured Features and Templates – Standard, out-of-the-box navigation features and templates are pre-configured for different device types and screen sizes
  • Shop Any Catalog From Any Device – Enables consumer to buy products directly from within the digital catalog, regardless of device type
  • Improved Desktop Browsing – Flash is no longer required for desktop browsing

“With the HTML5 enhancements to the Verge platform, we never have to worry about compromising the richness of our catalog simply because of the type of device our customers use to access it,” said Eve Tyers, Head of Consumer Insight, Planning and Marketing at Joules Clothing.  “Now, we can rest assured that our digital catalog experience will be delivered to every customer in the way it was intended, regardless of device.”

“HTML5 support is increasingly important to marketers concerned with delivering a truly multi-channel content experience,” commented Zmags President Scott Bleczinski.  “In order to help our clients remain ahead of the curve, we are giving them a solution that delivers a consistent, content-rich experience across multiple platforms. As HTML5 grows, our vision is to support additional enrichments such as social layers and personalized content that further enhance the consumer browsing and shopping experience.”

“We’re excited about the introduction of Zmags’ HTML5 Verge ™ viewer because it offers true device independence across all major touchpoints, and look forward to further enhancements in the coming months, said Paul Harknett, Technical Manager at Tesco Media Publishing.  “By partnering with Zmags, we have the ability to create rich experiences in our publications that will enhance our customer’s shopping experience across web, tablet, mobile and social channels.”

“Being able to publish in HTML5 without actually designing in HTML5 enables us to provide a more complete portfolio of options in our publications. It also ensures that our entire audience has access to all the digital enrichments in our publications,” said Dale Parry, Publisher of StyleLine Magazine.

To learn more Zmags Verge HTML5, please visit: http://www.zmags.com/verge/ or contact Zmags Sales at sales@zmags.com or salesuk@zmags.co.uk.

About Zmags

Zmags unlocks new revenue opportunities for retailers and marketers by delivering fully branded, commerce-enabled digital catalogs and publications that are consistent across all consumer touchpoints. The Zmags platform provides an immersive digital environment that invites discovery, deepens customer engagement, allows streamlined purchasing directly from the page and increases ROI.

Zmags is among the fastest growing technology companies in North America, having been named to the 2012 Red Herring Top 100 North America Tech Startups and the 2012 Inc 5000, and is ranked #70 on the Deloitte 2011 Technology Fast 500. The company is headquartered in Boston, Mass. with offices in London and Copenhagen. For more information about Zmags, please visit www.zmags.com or follow us on Twitter: @zmags.


Kathleen Goodwin



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