Sanjay Singh, formerly of Abercrombie & Fitch and Procter & Gamble, will head up a new data-analysis business unit.
Using StrongMail’s cutting-edge platform, marketers will have access to all of their consumer data – driving more intelligent consumer insights and leading to more profitable marketing campaigns.
Redwood City, Calif. – Feb. 15, 2013 – StrongMail, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced it will leverage Amazon Redshift, Amazon Web Services’ fast and powerful, fully-managed, petabyte-scale data warehouse service in the cloud. StrongMail customers will be able to use Amazon Redshift to store and analyze vast quantities of data easily and economically. Using StrongMail’s cutting-edge platform, marketers will have access to all of their consumer data – driving more intelligent consumer insights and leading to more profitable marketing campaigns.
"To stay ahead, enterprise marketers must use deep data, advanced analytics and intelligent automation to drive better marketing," said Bill Wagner, CEO, StrongMail. "Amazon Redshift’s cost-effective and scalable data warehouse service in the cloud, combined with StrongMail’s innovative and intelligent data platform, attacks one of the industry’s biggest pain points: accessing and harnessing big data.
"By removing the constraints of other marketing solution providers, StrongMail frees customers from limits on the amount, age and type of data required to deliver highly targeted and relevant messaging."
According to a recent report in the Harvard Business Review, 2.5 exabytes of data are created every day. In fact, nearly 90 percent of the data in the world today was created in just the last two years. Enterprise marketers are at the forefront of this trend, gathering data from all parts of the organization in an attempt to better inform their marketing strategies and tactics. These efforts have required huge commitments of time and resources, from massive fixed investments in data warehousing infrastructure, to the need for in-house specialists to standardize data and create actionable insights.
Ultimately, marketers have been constrained by how much information they could gather, due to performance limitations inherent in previous data infrastructures. StrongMail’s use of Amazon Redshift will address and solve this growing problem. Now StrongMail customers will be able to store, access and analyze as much data as they need.
"Data warehouses for large and changing datasets require significant time and resources to administer," said Jeremy Sterns, CTO, StrongMail. "By building upon Amazon Redshift with StrongMail’s innovative new technologies, our customers will be able to easily garner new previously hard-to-capture customer insights. The out-of-date architecture of other ESPs limits marketing’s ability to access and leverage a broader set of customer data. By removing these barriers, StrongMail helps deliver the power of big data into the hands of enterprise marketers."
"Amazon Redshift helps customers who are facing significant challenges with the exponential growth in available marketing data," said Terry Wise, head of worldwide partner ecosystem, AWS. "By offering data warehousing as a service, AWS provides an efficient and flexible architecture while managing all of the work needed to set up, operate and scale a large data warehouse. Amazon Redshift opens up new possibilities for cost-effectively harnessing their big data needs. We are delighted that StrongMail is bringing these benefits to their enterprise marketer customers."
About StrongMail Systems, Inc.
StrongMail empowers marketers to achieve their acquisition, retention and loyalty objectives with powerful email and cross-channel marketing solutions. With StrongMail's market-leading solutions and services, brands can quickly, simply and effectively employ these vital communication channels to expand both reach and revenue. StrongMail provides marketers the tools they need to drive more value from their marketing programs: a drag-and-drop interface for lifecycle marketing, real-time testing and optimization, dynamic reporting and unparalleled data access. StrongMail has a proven track record helping leading brands with sophisticated data needs boost the performance of their marketing initiatives across email, mobile and social channels.
Learn more at www.StrongMail.com, or follow us online at http://www.twitter.com/StrongMail or http://www.facebook.com/StrongMail.