The apparel chain filed for bankruptcy in January and closed its e-commerce site and stores.
Chris Langway becomes vice president, e-commerce business strategist.
BOSTON, MA--(Marketwire - Feb 11, 2013) - Optaros, a leading eCommerce-focused technology partner, today announced it has appointed Chris Langway as Vice President, eCommerce Business Strategist. Langway will work closely with Optaros client teams as a strategic advisor on maximizing digital commerce for growth. Langway will also play a leadership role on the Optaros business development team.
"We couldn't be more pleased to bring Chris to Optaros," said Rob Willms, CEO of Optaros. "His deep eCommerce and digital experience with such brand powerhouses as American Express, General Motors, Sperry Top-Sider, Stride Rite, Saucony and Keds will be a tremendous asset to both Optaros internally and our clients. His client service leadership experience and industry expertise will also play a key role in shaping Optaros' growth and client offerings."
Langway's client management and digital commerce experience underscores Optaros' dedication to providing clients with the consumer insight and strategic influence they need to conceive, develop, build and operate world-class digital commerce technologies and experiences.
"Everything we do is in support of our relentless pursuit of digital commerce excellence," said Willms. "We're bringing in the most pre-eminent eCommerce minds in the market -- to ensure we're always providing our clients with sound direction and advice based on the latest trends and practices in the digital commerce ecosystem."
"Having run numerous eCommerce businesses, I understand first-hand the tremendous opportunities that exist in eCommerce, mCommerce and omnichannel," continued Langway. "But, I'm also keenly aware of the pressures and challenges that brands and retailers face as digital fundamentally transforms the customer experience across all touchpoints. I'm excited for the opportunity to work hand-in-hand with Optaros' current and future clients on innovative new solutions to accelerate their eCommerce efforts."
To learn more about Langway, and to view a short video of his eCommerce outlook for 2013, visit the Optaros blog.
About Chris Langway
Chris Langway brings to Optaros 15+ years of experience in global eCommerce and traditional retail. Most recently, he was Vice President, eCommerce at Wolverine Worldwide, a global marketer of branded footwear. In this role, Langway led the global eCommerce business and operations for the company's Performance and Lifestyle Group overseeing the Sperry Top-Sider, Stride Rite, Saucony, Keds, Robeez and Grasshopper brands across US and Europe. Prior to Wolverine, Langway served as Vice President, Director of Marketing for the Boston-based integrated advertising agency Digitas. While at Digitas, he managed client engagements for American Express, The New York Times and General Motor's Pontiac division and was responsible for user experience, CRM and digital marketing. Langway began his career in retail buying with Filene's Department Stores.
Optaros is an eCommerce-focused technology partner that embraces emerging technologies to deliver solutions that create immersive, loyalty-inspiring and consistent experiences that bridge platforms, devices, location and spontaneity. With the technical capabilities of a systems integrations company, the UX and creative design of an interactive agency, and the insights of an expert commerce consultancy, Optaros delivers outstanding programs for more than 200 clients in the retail, consumer goods, media, healthcare and financial services industries. For more information, visit www.optaros.com, call (617) 227-1855 or email ContactUs@optaros.com.