Sanjay Singh, formerly of Abercrombie & Fitch and Procter & Gamble, will head up a new data-analysis business unit.
Needle created a new model of social commerce that provides e-commerce websites with real-time expert shopping assistance.
SALT LAKE CITY (February 11, 2012) – Needle announced today that it has added Adorama.com, one of the world’s largest and most successful camera and film equipment eCommerce sites, to its growing roster of clients. After Adorama’s sister-site, Leisure Pro, completed a successful pilot and test with Needle in 2012, Adorama signed Needle as well, attributing the decision to the sales and brand loyalty Needle has generated on LeisurePro.com.
Needle’s process of recruiting and certifying fans and product experts and putting them to work as online salespeople – a term the company has dubbed “fansourcing<mailto:http://www.needle.com/service/customers.html>” – enables Adorama to leverage experts nationwide, who are passionate about photography and equipment, to assist its online shoppers. Through Needle’s proprietary chat platform the certified Adorama experts help customers make purchase decisions as they are shopping the site.
Sister site LeisurePro, which implemented Needle last August, has seen conversion rates of 20-25 percent and average order values that are 65 percent higher for customers who chat with a Needle expert versus those who don’t. After performing tests, Leisure Pro estimates it has gained more than a 6x return from Needle. Internet Retailer also covered Leisure Pro and Needle in its February issue<http://www.internetretailer.com/>.
Glen Holman, Adorama CIO, explained, “Needle is part of Adorama’s long-term strategy of helping consumers, overwhelmed by the sea of choices, choose the product that is right for them. Needle has allowed us to replicate the positive experience online that people have in our brick and mortar store. Any initial skepticism melted away once we saw increased conversion and overwhelmingly positive feedback from customers.”
Adorama joins companies like Under Armour, Coach, Skullcandy, Astro Gaming, Urban Outfitters, Norton, and Timex as Needle clients. Additional new Needle clients will be announced over the coming weeks.
Needle created a new model of social commerce that provides ecommerce websites with real-time expert shopping assistance. Needle’s innovative chat and voice communications platform enables experts and product owners to engage online shoppers, significantly raising conversion and Net Promoter Scores. Needle has experts and fans ready to help in most categories ranging from electronics to cosmetics, and is pioneering a new work model called “Fan Sourcing.” For more information about how Needle works and who Needle works for, please visit www.needle.com. Needle is a privately held company based in Salt Lake City. Needle® is a registered trademark of Needle Inc.