The feature is currently being tested in several of Drizly’s markets. It is expected to launch early next year.
Datonics’ 350+ pre-packaged and unlimited number of custom keyword-derived segments, based on consumers’ recently conducted searches for products and services, enable marketers to engage with consumers who are most likely to respond to their offering.
New York, NY — Online data company Datonics (www.Datonics.com) has partnered with leading digital media-buying platform and services company MediaMath (http://www.mediamath.com) to integrate Datonics data within the MediaMath TerminalOne platform.
Datonics’ 350+ pre-packaged and unlimited number of custom keyword-derived segments, based on consumers’ recently conducted searches for products and services, enable marketers to engage with consumers who are most likely to respond to their offering. This data, which is being made available to MediaMath TerminalOne via server-to-server integration, will maximize media-buyer ROI by facilitating precise online ad campaign targeting.
“We are delighted to be working with MediaMath and providing its partners access to our unique and proprietary search, purchase-intent, and life-stage data segments as well as an unlimited number of custom keyword-derived segments,” said Michael Benedek, CEO of Datonics. “Data is a must-have in digital advertising. Datonics is committed to building high-performing, proprietary data sets and we look forward to helping MediaMath maximize performance for its partners.”
“Through our agreement, we have access to Datonics’ valuable keyword driven taxonomy including, purchase-intent, life-stage data and unlimited custom keyword based segments on over 150 million U.S.-based consumers who are in purchasing mode for products and services,” said Michael Kingfield, Director, Business Development of MediaMath. “This information will help enable our TerminalOne customers to deliver their message to the right person at the right time.”
Datonics (www.Datonics.com) is the Internet's leading aggregator and distributor of highly granular and proprietary search, behavioral purchase intent and life-stage data. Datonics' 350+ pre-packaged segments and unlimited number of custom keyword-based segments facilitate the delivery of highly relevant, privacy-sensitive ads to online consumers. Datonics is headquartered in New York City with a research and development center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI). For more information, visit www.datonics.com
MediaMath's buying platform, TerminalOne, provides leading advertising agencies and over one thousand brands - including half of the Fortune 500 - with the technology and back-office services to drive transformative business results across display, video, mobile, and social channels. These channels include Google AdExchange, Yahoo! Right Media, Microsoft Ad Exchange, Facebook Exchange, The Rubicon Project, AppNexus, PubMatic and hundreds of premium publishers like NBC, Fox News, and Forbes. TerminalOne's OPEN architecture integrates with hundreds of companies to provide a seamless media planning, data management, and performance optimization solution.
Headquartered in New York, with offices in five countries, MediaMath is a global leader in marketing technology. MediaMath has been included in the INC. 500 Fastest Growing Companies, and has been named an AlwaysOn "OnMedia 100" winner multiple times. MediaMath’s investors include Safeguard Scientifics (NYSE:SFE), QED Investors, Catalyst Investors and Observatory Capital.