Multichannel retailers sent 14.6% more emails in the second quarter than they did a year earlier.
Strangeloop’s products will come under the Radware brand.
Data center security vendor Radware has acquired Strangeloop Networks Inc., a company that helps e-retailers and other web sites improve the performance of their sites.
Strangeloop’s Site Optimizer tool uses technology designed to simplify and streamline retailers’ web pages to speed up their load times, the company says. The tool is available via a data center or as a software-as-a-service. Under software-as-a-service, or SaaS, a retailer pays a subscription fee to use a Site Optimizer tool Strangeloop provides over the Internet. The company also offers a Mobile Site Optimizer tool to speed up load times on mobile devices.
Strangeloop’s retail customers, which include Internet Retailer Top 500 Guide merchants such as Petco Animal Supplies Inc., No. 231, and Wine.com, No. 248, will have no changes to their service. However, Radware will begin to sell Strangeloop’s products under the Radware FastView banner.
“This acquisition allows us to integrate our advanced front-end optimization technology with Radware's best-in-class application delivery and network security solutions,” Strangeloop says in a blog post on its site. “Together our technologies will meet application owners' increasingly urgent demand for highly secure, highly effective, end-to-end acceleration.”
Strangeloop offers Radware critical tools to bolster its offerings, Radware’s chief operating officer, Ilan Kinreich, says. “Speed and performance are two of the most critical factors in order to increase customer satisfaction, conversion rates and generate revenue,” he says.