February 7, 2013, 10:25 AM

Diapers.com Launches iPad App

Fast, Free 1-2 Day Shipping on Orders $49+ on Everyday Baby Essentials is Now Even Easier with the New Diapers.com iPad App

JERSEY CITY, N.J., Feb. 7, 2013 -- Quidsi, Inc., today announced the launch of its Diapers.com iPad app, providing busy parents with an iPad-optimized fast, simple and seamless shopping experience on Diapers.com as well as their other Familyhood sites: Soap.com, BeautyBar.com, Wag.com, YoYo.com, Casa.com, Vine.com, AfterSchool.com and Bookworm.com.

The company's customers have been using the highly rated Diapers.com app for iPhone and Android since its availability in April 2011 and November 2012, respectively. Diapers.com customers have been rapidly shifting their usage to mobile and tablet devices. 

"Our mission is to make shopping for baby essentials as easy as possible, and our customers have been telling us that shopping on a tablet is a key part of that," said Ron Feldman , director of Quidsi's mobile and tablet group. "In fact, in December 2012 40 percent of all Diapers.com traffic came from mobile and tablet devices, an increase of more than 100 percent from the year prior. We're excited to help simplify the on-the-go lifestyle of parents by making their request for an iPad app a reality to keep their growing families moving." 

The free Diapers.com app for iPad builds on the unique shopping experience and wide product assortment found on the Diapers.com website and on the iPhone and Android apps, including fast, free delivery – on orders of $49 or more – excellent customer service, and a shared shopping cart across the Familyhood sites.

Notable app features include:

  • Shopping cart and account are synched with the web and all other apps so consumers can start and end their shopping experience anywhere
  • Quick access to reorder frequently purchased items with MyLists
  • Lightning fast search with options to search via voice or scanning a barcode
  • Browse and search across the entire Quidsi Familyhood of sites

The iPad app will make shopping for baby essentials even easier for busy moms shopping with one hand during middle-of-the-night feedings and for moms and dads juggling numerous activities and children throughout the day.

To download the app visit: www.diapers.com/app 

About Quidsi, Inc. 
Quidsi owns and operates Diapers.com (baby care), Soap.com (everyday essentials), BeautyBar.com (prestige beauty), Wag.com (pet supplies), YoYo.com (toys), Casa.com (home & houseware essentials), Vine.com (green goods),AfterSchool.com (kids gear) and Bookworm.com (children's books), linking all the sites together under the Familyhood promise—seeking  to make customers' lives a little easier by offering free (with minimum purchase) and fast shipping across a broad selection of easy-to-navigate sites with continuous customer service and support for online shopping. Quidsi is redefining e-commerce by combining the focus and one-on-one connection of a specialty store with the scale, efficiency, choice, value and reliability of a national retailer.

CONTACT
Kate Scarpa 
Weber Shandwick for Quidsi 
212.445.8094
kscarpa@webershandwick.com

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