Last year’s website redesign produces mixed results.
WebLinc worked together with Eataly and WebLinc’s strategic partner Dotcom Distribution to present consumers the following intuitive options and more on Eataly’s site.
PHILADELPHIA, P.A., Feb. 5, 2013 – WebLinc (www.weblinc.com), an industry leading eCommerce web development company, announces a joint venture and launch of Eataly’s first eCommerce website, www.eataly.com, on its fully scalable WebLinc eCommerce platform. Eataly, located in Manhattan, and with 12 additional locations across Italy and Japan, is the largest artisanal Italian food and wine marketplace in the world. Now consumers can enjoy the experience from the comfort of home – or on-the-go.
To convey the uniquely rich in-store experience from NYC’s Flatiron District to the web, WebLinc worked together with Eataly and WebLinc’s strategic partner Dotcom Distribution to present consumers the following intuitive options and more on Eataly’s site:
• Company Highlights: Home page neatly presents details about the NYC store, Eataly’s nine restaurants, La Scuola Di Eataly (culinary courses offered at Eataly), the company’s long history, and online product offering.
• Product Origins: Each page shows users the Italian city of origin and suggested pairings directed by Eataly’s team of experts.
• Exclusive Gift Collections: Users can browse through Eataly’s Gift Boxes, which let shoppers choose based on product type (pasta, sweets, etc.), regional origin or a collection inspired by Eataly’s world renowned partners including Mario Batali, Joseph Bastianich and Lidia Matticchio Bastianich.
Since the learning aspect is important to Eataly’s customer base, educational class schedules are shared on a calendar to help attract customers into the massive marketplace. Each week, new products are being added to the site’s catalog and future plans call for shareable recipes, how-to videos, and a blog.
“After hearing about the high-profile retailers WebLinc has supported over the years, the aesthetic was right and it quickly became clear they’d be our strategic partner,” said Alex Saper, chief operating officer of Eataly. “We were in the market for a strategic partnership - and got one - plus a website that echoes our brands’ story and unique food experience.”
“The biggest challenge for our team was explaining what Eataly embodies as an on-land store first and foremost,” said WebLinc Co-Founder and CEO Darren Hill. “The education that comes along with purchasing their products activates all the senses. It didn’t hurt us that we are also foodies.”
Eataly was imported into the U.S. in 2010 by Eataly founder Oscar Farinetti and New York City restaurant veterans Mario Batali, Joe Bastianich, and Lidia Matticchio Bastianich of Batali‐Bastianich (B&B) Hospitality Group.
Coming off a banner year, WebLinc’s clients combined for more than $1.7B in consumer sales in 2012 and experienced an average YOY sales uptick of 121% during the holiday season. The company’s proprietary platform launched the eCommerce sites for the following companies and more in the last eighteen months: Free People UK, Hello Kitty, Unique Photo, Nasty Gal, Fenner Drives, Universal Companies, The Sak, Healthy Directions, Century 21 Stores, and Free Country.
WebLinc is an eCommerce pioneer delivering smart, innovative, brand-building solutions for online retailers. Serving domestic and international companies via its flexible and proprietary platform since 1994, the privately-owned company provides a world class eCommerce platform, usability and creative services as well as strategic consulting for some of the leading retail and B2B brands in the U.S. The tested and scalable WebLinc eCommerce platform, combined with an in-depth knowledge of eCommerce strategy, enables WebLinc to create solutions that are unique reflections of their clients’ brands and brand experience. Learn more: visit http://www.weblinc.com, follow @WebLinc or call 215.925.1800.