Fumbi Chima is Burberry’s newest chief information officer and will report to chief operating officer John Smith.
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The company also gathers information in other ways. “We’ll run surveys and gather as much understanding of the user as we can,” Mir says. “What we’ve seen is people want us to know this stuff because they want the Pocket Change store experience to be personalized.”
Mir says after the initial push on mobile apps, Pocket Change will go after mobile web sites, and then perhaps conventional web sites.