February 5, 2013, 1:26 PM

Start-up brings change to mobile app users

(Page 2 of 2)

The company also gathers information in other ways. “We’ll run surveys and gather as much understanding of the user as we can,” Mir says. “What we’ve seen is people want us to know this stuff because they want the Pocket Change store experience to be personalized.”

Mir says after the initial push on mobile apps, Pocket Change will go after mobile web sites, and then perhaps conventional web sites.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Ken Cassar / E-Commerce

Amazon’s bricks-and-mortar plans: the end of the ‘flywheel?’

It is difficult to imagine how hundreds of stores would help Amazon’s marketplace model, improve ...

FPO

Kyle Eckhart / E-Commerce

What’s the value of TV ads in a digital age?

A lot of the impact shows up in search marketing results and other online channels.

Advertisement