Names like Chanel, Louis Vuitton and Michael Kors show up among the favorite brands for Alibaba’s super-high-end consumers.
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While some consumers get in on the ad buzz before the game begins, others think brands’ money could be better spent. 19.5% of consumers say brands should skip the expensive ads and pass along the savings to them, according to recent poll of 5,815 consumers conducted by BigInsight on behalf of The Retail Advertising and Marketing Association. 76.6% say they see the commercials as entertainment, up from 73.0% last year. 19.5% say the commercials make them aware of the advertisers’ brands and 10.5% say the commercials influence them to buy products from advertisers.