February 4, 2013, 1:40 PM

FTC issues recommendations on mobile privacy

(Page 2 of 2)

The FTC is sending a clear message, says Lisa Sotto, head of law firm Hunton & Williams’ global privacy and data security practice.

“Everyone now conducts all manner of business and pleasure on a 2- x 4-inch device. The challenge is how to provide appropriate information about privacy practices in a miniscule space,” Sotto says. “The new FTC staff report seeks to provide a way forward for key stakeholders in the mobile ecosystem, recommending ways to enhance transparency and choice in the mobile marketplace. For key players in the mobile space, the message is clear: Pay close attention to the shifting landscape and don’t wait to take action to increase transparency.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Terri Mock / E-Commerce

How online jewelers fared this Valentine’s Day

The key takeaway: Start early, because sales tail off in the last few days before ...

FPO

Cynthia Price / E-Commerce

4 tips for improving email marketing results

Every piece of data you collect can help you serve your audience exactly what they ...

Advertisement