February 4, 2013, 1:40 PM

FTC issues recommendations on mobile privacy

(Page 2 of 2)

The FTC is sending a clear message, says Lisa Sotto, head of law firm Hunton & Williams’ global privacy and data security practice.

“Everyone now conducts all manner of business and pleasure on a 2- x 4-inch device. The challenge is how to provide appropriate information about privacy practices in a miniscule space,” Sotto says. “The new FTC staff report seeks to provide a way forward for key stakeholders in the mobile ecosystem, recommending ways to enhance transparency and choice in the mobile marketplace. For key players in the mobile space, the message is clear: Pay close attention to the shifting landscape and don’t wait to take action to increase transparency.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Marie Dean / E-Commerce

Five digital marketing strategies that will boost conversions

An expert in conversion optimization offers suggestions on what areas to address, and the tools ...

FPO

Przemyslaw Mankowski / E-Commerce

How a Polish e-commerce firm gained approval to operate in China

Quarticon, a provider of personalization and remarketing technology, found a local partner, paid attention to ...

Advertisement