The acquisition will add more than 300 products to L’Oreal’s lineup.
Fiksu Extends Industry-Leading Mobile Media Placement Capabilities to FacebookBOSTON, February 4, 2013
Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform that combines advanced optimization technology with the world’s largest mobile media inventory, today announced it supports Facebook mobile app install ad optimization. Through this integration, Fiksu becomes one of the first mobile advertising platforms to combine centralized media purchasing and world-class optimization with the expansive audience that Facebook delivers.
Fiksu's core strengths and highly scalable, real-time infrastructure, combined with Facebook's extraordinary reach and rich audience data, will enable mobile app marketers to acquire large volumes of loyal users – those that take the actions that drive the ultimate success of any app – through the most focused, cost-efficient media buys available.
Facebook's rich platform is the perfect fuel for Fiksu's unique ability to identify and work with precise audience segments that generate loyal users. Fiksu's API-based optimization with Facebook provides unparalleled opportunities for app marketers to maximize their exposure to highly productive segments and get the best possible performance from ad sources such as Facebook’s mobile app install ads and sponsored stories.
“This integration with Facebook marks an important milestone for Fiksu and for our mobile app marketing clients,” said Micah Adler, CEO and founder, Fiksu. “Through this integration, we can combine our optimization capabilities with the rich audience data from Facebook to provide mobile app marketers with an extremely efficient use of their media budgets across a massive new audience, while providing people who use Facebook with more relevant ads tailored to their interests.”
Core to the integration is the Fiksu Mobile App Marketing Platform, the industry’s most advanced mobile app marketing technology. The platform provides innovative optimization technology, precision media buying, closed loop accountability, and comprehensive performance reporting. This delivers an unmatched ability to identify and focus media spend on audience segments that drive high value, loyal users beyond the initial download. In addition, the Fiksu Platform is compliant with Facebook data and privacy policies.
In response to the changing landscape for app promotion across social media platforms, Fiksu will be holding a webinar Thursday, March 14th at 12:00 ET on "How to most effectively use social media to generate mobile app installs and loyal users."
Fiksu, Inc. helps leading brands optimize their iOS and Android mobile app marketing campaigns and secure large volumes of loyal users. The company’s flagship platform, Fiksu® Mobile App Marketing Platform, spans the entire mobile ecosystem providing the most cost-effective, predictable and intelligent mobile advertising solution, slashing user acquisition costs and ensuring sustained user engagement. Additionally, Fiksu offers FreeMyApps®, an app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at www.fiksu.com, @Fiksu and on the Fiksu blog.
Facebook® is a registered trademark of Facebook Inc.
InkHouse (on behalf of Fiksu)
Vice President of Marketing