February 4, 2013, 1:55 PM

Amazon drops the price on the larger Kindle Fire HD tablet

There’s a limited audience for the bigger size, one analyst says.

Bill Siwicki

Managing Editor, Mobile Commerce

Lead Photo

Through Feb. 8, Amazon.com Inc. is selling its 8.9-inch Kindle Fire HD Wi-Fi tablet for $269, down from $299, and its 8.9-inch Kindle Fire HD 4G LTE for $449, down from $499. Consumers enter the promotional code “FIRELOVE” at checkout to receive the discount.

Kindle tablet sales were soft during the holidays; this week’s sale represents Amazon.com trying to clear some inventory, says Colin Sebastian, an analyst who follows Amazon for private equity firm Robert W. Baird & Co.

“The increasingly competitive Android tablet market was one impact on Kindle Fire sales,” Sebastian says. The Kindle Fire runs the Android mobile operating system. “Also, the larger screen size may have a limited audience compared to the smaller Fire tablets and Kindle e-readers.”

Baird & Co. predicts Amazon.com will sell in 2013 at least 15 million Kindles—including tablets and the original Kindle devices designed solely for reading electronic books. It does not break out sales figures by device type.

Amazon.com, No. 1 in the Internet Retailer Top 500 Guide, did not respond to a request for comment.

Cyber Monday 2012, Nov. 26, was the biggest day ever for Kindle sales worldwide, Amazon.com said in November. Amazon declined to give exact sales figures. The e-retailer offered a special deal on Cyber Monday—$129 for the Kindle Fire, down from $159. It turned out to be the most successful Cyber Monday deal ever for Amazon, the e-retailer says.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement