The call for an audit of Facebook’s metrics comes a week after the social network acknowledged inflating its video metrics.
New Mobile App Analytics Product, Applause, Is Latest Product from uTest’s Forward-Looking Research Group
Boston, Mass. – Janurary 30, 2013 – uTest, the world’s leading provider of in-the-wild software testing services, today announced its forward-looking innovation group, uTest Labs. This team’s charter is to develop new solutions that advance the cause of developing and testing web or mobile applications. Co-located in the company’s Massachusetts headquarters and Seattle office, uTest Labs is led by some of the company’s top technologists and marketers, who have been given the resources and breathing room to take big leaps and tackle big issues.
The first big leap to be publicly unveiled from this effort is Applause, a mobile app analytics product that analyzes more than 50 million reviews from the Apple and Google Play app stores. Applause measures app quality and user satisfaction across ten key attributes, as well as providing each iOS and Android app with an easy-to-consume 0-100 “Applause Score.”
uTest Labs will also continue to advance the company’s AppGrader and uTest Extensions offerings. AppGrader is a free tool for quickly evaluating how well Android apps function on the most popular mobile devices, under real-world conditions. uTest Extensions are a collection of browser add-ons that make it quick and easy for testers to report issues on web apps directly from their browser.
“The purpose of uTest Labs is to peer over the horizon to see what challenges and opportunities are coming next in the world of app development, testing, monitoring and measuring,” said Doron Reuveni, uTest CEO. "Top companies now appreciate the value of testing their web and mobile apps in-the-wild to ensure they work as well in the hands of users as they do in the QA lab. Now, with uTest Labs, we can focus on identifying and solving the challenges that surround the modern app lifecycle, and help more companies launch killer apps.”
The launch of uTest Labs comes after a year of incredible growth for the company. uTest was named the 16thfastest growing company in America on the 2012 INC 500 list and today was named a finalist for Best Enterprise Mobile Service by the Global Mobile Awards.
uTest provides in-the-wild testing services that span the entire software development lifecycle – including functional, security, load, localization and usability testing. The company’s community of 70,000+ professional testers from 190 countries put web, mobile and desktop applications through their paces by testing on real devices under real-world conditions. Thousands of companies – including Google, USA Today, Amazon, Virgin, Sony, Box and Trulia – rely on uTest as a critical component of their testing processes for fast, reliable and effective testing results. Visit uTest at www.utest.com and keep tabs on @uTest via Twitter.
About uTest Labs
uTest Labs is the forward-looking research arm of uTest. This group is comprised of equal parts delusional visionaries and digital vagabonds, who are focused on discovering the future of app quality – from the development to testing to monitoring to measurement of apps that delight users. For more information on uTest Labs, visit www.utest.com/labs.