The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The innovative ReDi portal will provide merchants and payment service providers with an up-to-date and historic window on their data.
London, January 28, 2013 – ReD, a leading global provider of fraud prevention and payment services, today launches an interactive, self-service Business Intelligence portal that will enable merchant customers to directly monitor and better understand the efficiency of their fraud detection and prevention operations.
Available to all customers of the ReD Shield fraud prevention service, the innovative ReDi portal will provide merchants and payment service providers (PSPs) with an up-to-date and historic window on their data. Merchants will be able to access business critical information that can be used to enhance the performance of their fraud teams and initiatives - and to inform the development of wider business strategies.
The ReDi portal is accessed via the internet and provides high level dashboards and charts, with fast, intuitive navigation and drilldowns that take the user through layers of information, all the way down to individual transactions, in just a few clicks. Key trends and detailed transaction level information available through the portal will build up to cover over two years of history. This ensures that, as well as having an up-to-date view of what is happening now, merchants can view longer term trends or examine transactions from a historic period and track their ultimate outcomes, including chargebacks and fraud.
Phil Stothard, Director of Business Intelligence and Data at ReD, explained: “Merchants need to be able to make good business decisions faster than ever before. By giving our customers quick and easy direct access to the latest data, and the ability to get behind the headline information, ReDi will support faster, smarter decisions as well as accurate and timely reporting. It will enable more informed and productive interaction with the expert risk analysts at ReD who work with our ReD Shield customers every day, to tailor fraud strategies, devise and implement new fraud rules, assess and protect against changing fraud patterns and behaviors.”
Like the ReD Shield service itself, ReDi can be tailored to meet individual merchant needs. Three levels of service will be offered, each providing a greater degree of customization. The Basic level provides a regularly refreshed summary of processing volumes, recommendations and rule performance, while Advanced and Professional levels will enable merchants to see the full depth and breadth of their data, personalize dashboards or create their own charts, extract data and share by email.
ReD is a world leader in fraud prevention and payment services. Our solutions are present at every stage of the payments value chain, supporting merchants, PSPs, issuers and acquirers, processors and switch networks in the fight against fraud.
ReD is different. We are flexible and independent of any card scheme. We protect billions of transactions across multiple channels and payment types. Our proprietary technology is underpinned by world class fraud and risk analysts and pooled data from more than 190 countries. Each customer receives a tailored, responsive and highly effective solution with day-to-day support from a dedicated, expert analyst.
ReD serves customers from multiple sectors and across six continents from offices in Australia, China, Dubai, South Africa, the United Kingdom and the United States, and through partners around the globe. For more information, visit www.redworldwide.com.