Some retailers launched online deals well in advance of Thanksgiving, Black Friday and Cyber Monday.
The online sheet music retailer tops 15 million downloads since 1999.
2012 was a strong year for Musicnotes Inc. and the online sheet music retailer and publisher has hit a milestone for downloads already in 2013.
Total 2012 sales increased 23%, from $15.2 million in 2011, to $18.7 million, says Tim Reiland, Musicnotes chairman and CFO. He did not disclose other 2012 metrics, but notes that sales of digital downloads, loyalty club memberships and paid mobile apps all contributed to 2012 growth.
Earlier this month the company surpassed 15 million in sheet music downloads since launching Musicnotes.com in late 1999. The company says it sold more than 3.3 million downloads in 2012. Musicnotes is No. 495 in the 2012 Internet Retailer Top 500.
The growth of mobile device use, such as tablets and smartphones, contributed to the retailer’s sales upswing. “Customer mobility presents new opportunities for our business,” Reiland says. “The Musicnotes team will continue to add great content and deliver highly anticipated user experience enhancements in 2013 that will excite our loyal customer base, which now exceeds 3 million.”
In 2012 the company rolled out Musicnotes Anywhere, a package of software and mobile apps that enables customers to access sheet music from multiple devices including computers, tablets and smartphones. The rollout was accompanied by Musicnotes.com’s first video advertising campaign that was launched last fall.
“Musicians want to be able to take their sheet music anywhere, without resorting to paper music–so we focused our efforts to provide that service with Musicnotes Anywhere,” says Bill Aicher, chief growth officer. “In 2013 we are already working on additional improvements to Musicnotes Anywhere, as well as several highly requested site enhancements that will continue to make Musicnotes.com an invaluable service to musicians worldwide.” He did not disclose the site upgrades.