Retailers shift their ad spending from TV, radio and print ads to digital ads.
New Universal Connector Technology allows for Real-time Pricing Data Capture for over 150 Categories ranging from Grocery to Apparel to Hard Goods.
Denver, CO – January 25, 2013 – Digital Folio, the retail industry’s first next-generation pricing intelligence platform powered by the crowd, has announced the launch of its new Universal Connector Technology that allows clients to capture real-time competitor pricing for more than 275 retailers in over 150 categories. Digital Folio’s Retail Intelligence Data API platform delivers unprecedented data fidelity and access to retail big data as dynamic pricing happens.
“Our new Universal Connector Technology for retail websites is the outcome of significant work over the last year and now allows our business clients to quickly and easily get real-time pricing intelligence on virtually any retailer – whether a major brand retailer or specialty shop – or any category ranging from grocery to apparel to hard goods,” said Patrick Carter, president of Digital Folio, Inc.
Digital Folio was featured in the Microsoft Booth at the National Retail Federation (NRF) 2013 Annual Convention and EXPO at the Jacob Javits Convention Center in New York City January 14-15. Mr. Carter also spoke at the NRF BIG !deas session “Enabling Great Customer Experiences with Big Data” on Monday, January 14.
The new universal tracking technology will be incorporated within Digital Folio’s award-winning consumer shopping applications, allowing shoppers to automatically track and get price history for virtually any product from any major retailer. The Digital Folio comparison shopping platform includes the powerful Digital Folio sidebar, DigitalFolio.com, and Windows 8 app.
About Digital Folio
Established in 2011, Digital Folio provides a next-generation retail competitive intelligence network, delivering the retail market’s most current and complete product pricing and availability data to help retailers solve product pricing and positioning issues. Its platform is uniquely “powered by the crowd,” giving it the unprecedented capability to update 10,000 products a second as well as manage a database of over 5 billion data points. Digital Folio offers unmatched, real-time data accuracy, recency, and breadth – including the unique ability to detect zip code-level and device/browser-level retail pricing variations. For more information on Digital Folio platform solutions, visit www.RetailAPI.com. For Digital Folio’s intelligent consumer shopping apps, visit www.DigitalFolio.com.
Karen Carter | Digital Folio, Inc.720.214.6052 | email@example.com