The women’s footwear retailer launched more than five years ago under Nordstrom’s off-price HauteLook brand.
The e-commerce software company adds support for additional marketplaces, global Google Shopping, Amazon Webstore sites and more.
Research Triangle Park, NC –January 22, 2013 – ChannelAdvisor, a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced its 2013 Winter Release, introducing support for additional global marketplaces, Google Shopping in Europe and Australia, Amazon Webstore sites and more.
“Growing internationally is important to our retailers, so the Winter Release offers multiple ways for them to expand into new regions through our platform,” said ChannelAdvisor CEO Scot Wingo. “Beyond global, multichannel diversification is vital to scaling any online business, which is why this release includes support for new marketplaces, Google Shopping and webstores. We want our retailers to be best equipped to make the most of channel and geographical expansion.”
The 2013 Winter Release enriches ChannelAdvisor’s Marketplaces solution by adding support for SHOP.COM, New Zealand’s Trade Me as well as Amazon Italy. ChannelAdvisor retailers can now fully integrate with these marketplaces to reach new customers and generate incremental revenue. ChannelAdvisor now also integrates with Groupon Goods, offering US retailers the opportunity to submit deals to Groupon and generate potentially high sales volumes over short periods of time.
“We were thrilled to be included in the early experience program for ChannelAdvisor’s Groupon Goods integration, which offered us the opportunity to sell on one of the hottest channels without having to allocate additional technical resources during the busy holiday season,” said Unlimitedcelluar.com E-commerce Manager Sam Weiss.
The Winter Release also introduces support for Google Shopping in the United Kingdom, France, Germany and Australia in anticipation of the Google Shopping transition in February. ChannelAdvisor’s global retailers will be well equipped for this coming shift in the search and shopping landscape. Likewise, ChannelAdvisor’s Winter Release eases the complexity of selling across global borders by allowing retailers to leverage new shipping services such as eBay’s Global Shipping program and Amazon’s FBA Export program to reach international consumers. To assist online retailers in Germany, ChannelAdvisor translated its Marketplaces, Paid Search and Comparison Shopping solutions into German.
Furthermore, ChannelAdvisor announced its support for Amazon Webstore sites, giving retailers the ability to manage their Amazon Webstore listings and orders using the same process they use for the Amazon Marketplace. The Amazon Webstore Connector synchronizes critical data points such as price and quantity while giving the retailer granular control over product placement.
ChannelAdvisor Director of Product Management Link Walls will host a webinar that will explore the details of the 2013 Winter Release on Tuesday, January 29, 2013 at 2:00 pm ET.
To register for this webinar and for more information on ChannelAdvisor’s 2013 Winter Release, please visit http://www.channeladvisor.com/winter-release-2013.