Retailers shift their ad spending from TV, radio and print ads to digital ads.
Dali Kilani will be responsible for scaling Ifeelgoods' platform to support millions of concurrent users to power the company's growing digital incentives campaign activity.
Redwood City, CA. -- January 17, 2012 – Ifeelgoods, the leading digital promotions platform, announced that Dali Kilani has joined the company as VP, Engineering. In this role, Kilani will be responsible for scaling Ifeelgoods' platform to support millions of concurrent users to power the company's growing digital incentives campaign activity.
Kilani joins Ifeelgoods from Zynga, where he was head of Product and responsible for the infrastructure behind applications like Farmville, which at its peak was the largest social game ever, supporting over 34 million daily active users.
"To support increased campaign activity, we are adding someone of Dali's caliber to ensure we have the correct resources in place to support massive scale," remarked Ifeelgoods' CEO & Co-Founder Michael Amar. "With digital rewards campaign activity increasing, we’ve come to the point where we need someone with Dali's experience to ensure we deliver results to the hundred+ marketers, hundred+ rewards providers and millions of consumers all over the world."
The Ifeelgoods digital rewards promotions platform makes it possible for advertisers to deliver instant digital rewards – such as Facebook, iTunes, Amazon, and Skype credits – into the customer experience to incent, convert or reward virtually any trackable consumer action.
"I am very excited to join the team," said Dali Kilani, Ifeelgoods' new VP of Engineering. "Ifeelgoods' track record so far has been impressive, and based on our anticipated volumes, we are looking at solving the exact kind of challenge I want to be a part of solving.”
Dali had been at Zynga since early 2010. Most recently, he managed the internally developed state of the art HTML5 technology stack enabling game development across web and mobile devices. Prior to that, he held various positions at Zynga including CTO - External Publishing, supporting the recent 3rd party publishing engagements announced at the Zynga.com platform launch, and Head of Engineering for Farmville. His Farmville operational responsibility included the largest single application cloud deployment on Amazon EC2 at the time, totaling almost 10 thousand servers.
Before Zynga, Dali held various technology and product leadership positions at multiple bay area companies, including Ciena (Optical Networking), Nvidia (Graphics and Mobile Divisions), PanoLogic (Virtualization) and eBay (eCommerce). He also founded HappData (Big Data) in 2009. Dali is an active member of the Silicon Valley entrepreneurial community as an angel investor and an advisor, and has a Master’s degree in Electrical Engineering from Stanford.
About Ifeelgoods, Inc.
The leading digital promotions platform, Ifeelgoods helps marketers incent, convert and reward audiences with instant fulfillment of desirable gifts from Facebook, Amazon, iTunes and more as a reward for any trackable action – online, offline or mobile. Their more than 100 clients include Walmart, Coca-Cola, Universal Pictures, 1-800-Flowers.com, Kimberly-Clark and AOL. Ifeelgoods is a hosted technology that manages digital rewards promotion offers, redemption, social sharing and customer service. The company is headquartered in Silicon Valley with offices in New York and Paris.