One of every five beauty purchases online is made via the Amazon marketplace, according to a new report.
UniteU’s integration pulls in blog content from a WordPress blog, scans it for security and compliance purposes and then presents it on the e-commerce site as HTML.
Rochester, NY January 09, 2013 -- UniteU Technologies Inc., a leading provider of eCommerce solutions announces the release of their WordPress Integration; extending and innovating the features available on the Connected Commerce platform. This powerful integration makes it possible for high-performing retailers to leverage the power of the WordPress blogging platform for use on their eCommerce site, making content and information readily available to shoppers. “We recognized a need for managing external content and created a seamless integration with WordPress so that retailers can leverage the content from their blogs and present it on their eCommerce site” says Soumen Das, UniteU Founder and CEO.
UniteU’s integration pulls in blog content from a WordPress blog, scans it for security and compliance purposes and then presents it on the eCommerce site as HTML. In order for content to be indexed and useful for SEO purposes it needs to be in native HTML and not in externally referenced frames, and this integration does it right for both the security of credit card and shopper data as well as for maximum SEO advantages. Management of the content and its look-and-feel still happens within WordPress so that the ease-of-use and power of the blogging platform is still at your fingertips.
Pharmaca Integrative Pharmacy utilized this new technology to present their customers with important health advice and information. “Education is an important part of Pharmaca’s brand positioning and we have developed a tremendous amount of unique content. Pharmaca interacts with customers as both a resource for health and wellness information as well as a shopping destination. We needed all of our unique content to be searchable for our customers live on Pharmaca.com - not on an external blog,” says Laura Coblentz, Vice President Marketing & Innovation at Pharmaca. “We are very excited about this new integration and are positive it will drive incremental sales” continues Coblentz. Retailers can choose to use the eCommerce site as the main presentation venue for blog articles and render the current blog un-searchable to avoid duplicate content. Pushing all of the high-quality unique content from their blog over to the eCommerce site will attract visitors and have important search engine optimization impacts.
UniteU makes it easy to leverage the content as a powerful web-merchandising tool and way to increase sales by presenting shoppers with content and information related to their product searches. UniteU software recognizes any tagging attached to articles in the WordPress Content Manager, so that retailers can tag articles with product IDs and then present relevant articles to shoppers while they shop for products. The opposite is also true, where articles can display products related to their content. “Previously, connecting and embedding product references within a blog would have been laborious. Our integration has made this easy for web-managers to do it right within WordPress. They do the tagging and our system does the rest.” says Lou Leone VP of Technology Development at UniteU. By serving up these related items retailers can target shoppers with the products related to their interests; increasing conversion rates, average order value and other key eCommerce metrics.
The community aspect of a blog is not lost on the eCommerce site! Readers may comment or ask questions on articles and comments are pushed back to WordPress for moderation. The approved comments are pushed back to the eCommerce website. Articles on the site are leveraged to drive consumer engagement as blogging is a powerful tool for building relationships between consumer and brand. “The positive impacts of leveraging this social channel to increase product sales, generate traffic to the eCommerce site and engage a customer base will prove to be invaluable to our retailers” continues Mr. Das