E-retailers must focus on their specific goals and examine a vendor’s reputation and market expertise, not referrals.
Apple and L.L. Bean topped Internet Explorer tests while HP and Williams-Sonoma led for Firefox.
Apple.com and LLBean.com had the best availability scores in Internet Explorer testing among large retailers measured in December, says Compuware Gomez. Last month, the retailers posted 100% availability in Internet Explorer tests.
HPShopping.com and Williams-Sonoma.com led Firefox availability tests, also with scores of 100%.
Three retailers (OfficeMax.com, QVC.com, and Walmart.com) tied for third place behind Apple and L.L. Bean in Internet Explorer tests with 99.99% availability. CDW.com was next at 99.98% availability.
In Firefox testing, Apple.com, Overstock.com and Toysrus.com tied for third place following HPShopping.com and Williams-Sonoma.com, with a 99.99% availability score for the month. OfficeMax.com and Sears.com followed, tied at 99.98%.
The average Internet Explorer availability score among the 21 retailers measured in December was 99.78%. The same group of retailers produced an average Firefox score of 99.77%.
Availability is determined by the percentage of tests in which the retailer’s web site loads correctly.
Click here for the full test results.