While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
Mobilink P60II Receipt and Label Versions Add to Epson’s Growing Line of Mobility Solutions
NEW YORK--Today at the NRF (National Retail Federation) 102nd Annual Convention & EXPO, Epson America, Inc., a leading supplier of value-added Point of Sale (POS) solutions, introduced Mobilink™ P60II – the newest addition to its popular Mobilink on-the-go thermal POS printer lineup. Expanding on Epson’s successful mobile POS printer family, the Mobilink P60II offers the fastest printing and best battery life in its class. Available in both receipt and label versions with numerous connectivity options, Epson’s Mobilink P60II allows retailers to take advantage of wireless printing throughout the store. Ideally suited for mobile printing applications such as line busting, tableside service, warehousing and logistics, route sales, and shelf and product labeling, Epson’s new Mobilink P60II demonstrates the company’s ongoing and growing commitment to mobility in retail.
“We’ve seen a dramatic shift in retail over the past few years, and mobility is at the forefront,” commented Gregg Brunnick, Director of Marketing for Epson’s Business Systems Division. “With our new OmniLink™ smart solutions and a growing lineup of Mobilink POS printers, Epson is poised to meet today’s retail demands for more mobile, smart and connected stores.”
Epson’s Mobilink P60II offers the fastest printing in its class, with up to 100 mm/second, industry-leading operational battery life (up to 46 hours*), and is the only wireless printer that includes paper-saving options that can reduce usage up to 23%. Epson’s Mobilink P60II also offers flexible connectivity and networking security options** and is the industry’s only mobile POS printer with an autocutter for receipt versions. Epson’s Mobilink P60II is ZPLII, EPLII and CPCL-compatible for easy drop-in Zebra replacement and is available with belt clip and shoulder strap options for additional flexibility.
Epson’s Mobilink P60II is now available through Epson’s extensive reseller and distribution channels. For more information, visit http://tinyurl.com/EpsonMobilinkP60II. To watch a short video of Epson’s new Mobilink P60II, please click here.
About Epson America, Inc.
Founded in 1975 and headquartered in Long Beach, CA, Epson America, Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. For over 40 years, Epson’s advanced technology has been at work in millions of POS systems around the world. Today Epson’s Business Systems Division continues to bring industry-leading, open architecture, smart technologies to the point of service. To learn more about Epson America Business Systems Division, please visit: pos.epson.com, or connect with us on Facebook (http://tinyurl.com/EpsonFacebook-BizSys), Twitter (http://twitter.com/EpsonB2B_PR) and YouTube (http://tinyURL.com/EpsonYouTube).
*Based on Epson testing, the battery for the Mobilink P60II can last up to 14 hours for WiFi and up to 46 hours for Bluetooth. Battery life can vary significantly depending on usage.
**Mobilink P60II comes with industry leading Bluetooth 2.1 + EDR and 802.11b/g/n (2.4GHz). For additional networking security, 802.11a/n (5GHz) is available as an alternative for 802.11b/g/n. Security for Wi-Fi can be selected from among the following: WEP, WPA and WPA2-Personal/Enterprise.
Epson is a registered trademark of Seiko Epson Corporation. Mobilink and OmniLink are trademarks of Epson America. All other trademarks are property of their respective owners.
For Epson America, Inc.
The Stephenz Group
Angela Diffly, 404-221-8895