Target and Toys R Us posted overall sales declines during the holidays.
The App also manages the advertising budget and bidding for the merchant on an on-going basis.
MOUNTAIN VIEW, CA, January 8, 2012 – Lexity, the App Platform for Ecommerce, has launched the Lexity Amazon Shopping App. The App, which takes just a few clicks to set up, automatically advertises a merchant’s products on Amazon and updates this information daily so only in-stock products are advertised. The App also manages the advertising budget and bidding for the merchant on an on-going basis. Bids can be modified over time to channel spending towards products whose clicks are converting to sales.
Merchants receive simple reports that display revenue generated from the Amazon advertising as well as ad impressions, clicks, and advertising cost. Return on investment (ROI) information is provided that leverages the free Lexity Live real-time infrastructure. This infrastructure also provides connectors to various ecommerce platforms, including Shopify, BigCommerce, Magento, and 3dCart, that enable the synchronization of the store’s product catalog with the advertising on Amazon.
“Merchants greatly value the simplicity of generating additional traffic and revenue through the Lexity Amazon Shopping App.” said Lexity Founder & CEO, Amit Kumar. “With our free real-time traffic and revenue data in Lexity Live, merchants are quickly able to review the ROI of their Amazon ad investment.”
Lexity charges a fee for use of the App, which is a percentage of the total monthly budget spent on Amazon Product Ads. TheLexity Amazon Shopping App is available for installation at http://lexity.com/apps/amazon_shopping
Lexity is the developer of the App Platform for Ecommerce and helps online merchants drive sales through its innovative marketing apps. Founded in 2009, Lexity is backed by Spark Capital, True Ventures and 500 Startups. Lexity is headquartered in Mountain View, and has a presence in Bangalore, India. For more information, visit lexity.com, Twitter (@lxty), and Facebook (facebook.com/goLexity).